The Good Marketer was able to offer a line of expertise in relation to increasing overall revenue and set out a clear strategy for marketing campaigns.
With Bling London is an e-commerce brand that designs dainty and unique earrings. Unlike many jewellery brands, With Bling offers a range of specific sizes to their earrings to ensure customers can find piercings that fit them perfectly. In this way, they are quite unique and offer a range of piercings from tiny hoops to studs to barbells.
Upon joining The Good Marketer, the brand had suffered consistent disapproval of their Facebook ads account which they managed to resolve quickly and without any further problems. Although With Bling already had a highly functional website, The Good Marketer was looking to grow their audience, reach and revenue. They were able to assess the existing ads account and use their expertise to implement a successful strategy moving forward.
The Good Marketer’s team were able to set out a clear strategy for the Facebook campaigns and give a range of options in terms of the services they could offer and at what cost. With Bling were pleased with the transparency of their approach and have throughout their time working with them praised their level of communication with regards to their marketing strategies.
During their analysis of the company The Good Marketer identified two key challenges:
- An inability to achieve a consistent ROAS
- The company were not taking full advantage of all available revenue streams
Their recommendations moving forward were to expand the brand onto new platforms such as Facebook ads, Google ads and email marketing in order to increase reach and build up the brand’s audience base.
In response to the challenges they identified, The Good Marketer was able to offer a line of expertise in relation to increasing overall revenue and utilising a range of channels to do so.
They took over the management of With Bling’s Facebook and Instagram ad accounts and implemented fresh creative tailored specifically to a variety of target audiences. They were able to identify the most effective messaging and channels through which to target audience members who were new to the brand as well as those who were already familiar or had previously purchased.
In terms of their Cold Audience, The Good Marketer targeted users who had interests in relevant brands or topics including tattoos & piercings, beauty, other jewellery, fashion brands and hair. By setting up this audience they were able to show their ads in a relevant section of the market and increase the quality of their traffic.
They also set up a more refined audience and used direct creative to target users further down the marketing funnel. Their target audience at this level included engaged shoppers and people who had previously visited With Bling’s website, Facebook or Instagram page.
With Bling had already placed a great emphasis on customer service and had collected over 700 reviews since starting in January which helped immensely in building a trusting foundation between the brand and their customers. As a result, they were able to build their campaigns on fertile ground.
They regularly introduced new creative and tested various media formats including slideshow videos, carousel ads, single image ads as well as images of the earrings on and off the ear. By doing so, they were able to identify that which was most effective in driving sales and utilise this information going forward.
During Month 2, they introduced new revenue streams by expanding into Google Ads. They introduced both Search and Shopping campaigns in order to increase their uptake in the market and maximise the opportunity to drive revenue. Their campaigns produced a combined ROAS of 3.56 ROAS during the first three weeks of running.
While their Search campaigns have allowed them to claim space in the SERPs as well as show up in response to relevant searches, the Shopping campaign allowed them to increase the quality of their website visitors by providing richer content that is more informative and visually appealing thus ensuring that customers who land on the website have a more secure intent to purchase.
As a result of the success, they have seen from Google and Facebook, they are currently in the process of setting up Email Marketing Funnels to further expand their opportunity to maximise revenue. With Bling already had automated emails in place with Shopify, however by switching over to Klaviyo, they were able to implement a strategy that they had far more creative control over in terms of both the content of the emails and the schedule at which they were sent out.
By setting up a welcome email flow they will be better able to capture the interests of new signups and direct them to purchase by offering them information about the brand and products. They are also setting up an abandoned cart flow to ensure that the loss of customers at the checkout is limited.
In utilising this variety of channels they have been able to better connect with potential and existing customers from a variety of angles and capture the intent to buy, thus increasing overall revenue and maximising sales. Furthermore, With Bling’s commitment to investing any profits into growing the brand further made a significant impact in achieving the results.
Since working with With Bling London, The Good Marketer has:
- Scaled the brand from £3K to £40K monthly sales in 3 months
- Achieved a 4.62 Facebook ROAS
- Seen a 4212% increase in overall revenue in 4 months
- Achieved a month on month revenue growth – 305% in Month 1 / 105% in Month 2 / 36% in Month 3
About The Good Marketer
The Good Marketer is a Digital Marketing Agency which drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.