Bimuno Doubles Subscription Rates With THG Ingenuity

Cutting through crowded digital marketing space is still possible; brands need to follow strong strategies and use an omni-channeling approach.

Prebiotic specialist brand Bimuno working with THG Ingenuity platform and Brave Bison as their digital agency achieved outstanding results:

  • +100% increase in subscribers within five months of launching on the THG Ingenuity platform
  • 81% increase in revenue over three months
  • Lowering the churn rate below 10%
  • 81% increase in revenue over three months

Bimuno is a subscription-based food supplement and wellness brand passionate about empowering individuals to lead healthier lifestyles through products designed to improve gut health and beyond.

Their unique, high-in-fiber prebiotic supplement has been scientifically proven to naturally feed and stimulate the growth of good bacteria in the gut.

Bimuno has been developed by Casado Biosciences, who provide clinically proven solutions that improve and enrich the quality of people’s lives.

Why THG Ingenuity?

Bimuno chose to partner with THG Ingenuity to increase its direct-to-consumer (DTC) presence where the brand had historically relied heavily on brick-and-mortar retail.

In embracing the digital space, Bimuno aimed to target new customer acquisition and retention, with a focus on maintaining and increasing its subscriber customer base.

THG Ingenuity’s cross-border DTC capabilities also appealed to Bimuno’s ambitions for multi-market expansion, with a benefit of THG Ingenuity’s solution being its ability to scale brands to international markets.

The partnership gave Bimuno an ideal opportunity to achieve its goal of accelerating growth on a global scale.

The Result:

+100% increase in subscribers within five months of launching on the THG Ingenuity platform.

How to Double a Subscription Base?

THG Ingenuity’s tailored approach to each client’s proposition meant that a dedicated trading manager was on-hand to work closely with the Bimuno eCommerce team and their chosen digital marketing agency.

This enabled a unique mix of resources to come together and implement key strategic changes across the site to drive conversion rates and optimize the customer experience.

  • 81% increase in revenue over three months
  • Less than 10% subscription churn rate
  • 33% conversion rate

Cathy Erwin, Head of Ecommerce at Bimuno, said:

We are now seeing the benefits post-launch of working on the THG Ingenuity platform in combination with our digital marketing agency, Brave Bison; our on-site customer experience has been improved, leading to an increase in month-on-month conversion rates. Our next step with THG Ingenuity will be to focus on ensuring we retain and effectively reward those customers we are now bringing into the Bimuno brand on a subscription basis.

About Brave Bison

Brave Bison is a global social media, marketing and technology company leading the herd into a Brave new world.