Beyond

Digital agency Beyond recently partnered with YouTube Space to completely redesign the user experience, visual identity and messaging of their website.

YouTube Space is a facility where content producers and artists can use and gather. YouTube Space is accessible for everyone who has completed the orientation. The ones who have more than 10,000 subscribers can join the orientation course.

YouTube Space currently has studios in London, Berlin, Paris, Los Angeles, Toronto, New York, Rio, Mumbai, São Paulo and Tokio. The studios are full of equipment and post-production opportunities. In other words, it has everything you would need to take videos.

The new website by Beyond has been nominated for the Awwwards ‘site of the day’.

The California Tobacco Control Program (CTCP) collaborated with Beyond to educate parents and others about the growing use of flavored vape products among kids.

The CTCP needed a mobile-first platform to educate parents and others about the growing use of flavored vape products among kids, and the harmful impact nicotine has on the developing brain.

Beyond spoke to Californians to discover how they could best arm them with the information, incentives, and tools needed to voice their concerns to their local leaders, and, most importantly, their kids.

In the first three weeks after launch, they drove more than 5.5k downloads of a guide created to help parents talk to kids about tobacco use. That’s a 500% increase over the last iteration of the site.

Moreover, Beyond received the Platinum prize in Social Good from the 2019 Hermes Creative Awards!

User-friendly information architecture

With such a wide breadth of fact-based information to share, the agency needed a format that was easy to understand and highly engaging. So, Beyond crafted eye-catching, bite-sized modular experiences throughout that were easy to digest at a glance, despite the gravity of the issues at hand.

Immersive design

Brevity, clarity and high impact were Beyond’s aim. They kept the storytelling to a powerful minimum and designed the gridded page flow to be simple and intuitive. Subtle instances of movement and powerful imagery helped key messaging pop.

Agile, data-driven, and action-oriented

With less than two months to conduct user testing, concept, design, and build the site, Beyond leveraged both qualitative and quantitative feedback to drive feature and prioritization and inform their content marketing strategy and site architecture. The agency’s primary objective was to inspire action, and they provided a range of effective ways to do that: letter writing, conversation guides, and module-by-module social sharing opportunities.

World’s leading search engine Google needed a tool that would educate the next generation of internet creators and users about the value of safety online.

Beyond designed and built an animation-driven website that illustrated the real-world scenarios most impacted by phishing and predatory behaviours. The platform that Beyond developed empowered Google’s audience to create a safer, more reliable and more inclusive internet for future users.

Storytelling through inclusive design

Google’s core design challenge was to increase basic literacy around safety to a wide and diverse audience, which meant breaking down the information for quick, clear consumption. Beyond relied on lean copy and animated illustrations to convey the key components of staying safe online in vivid, real-life scenarios. Because phishing impacts everyone, they created a diverse cast of characters, enhancing not only literacy but inclusivity through design.

Rapid collaboration

Google had three weeks to take this site from conception to development, so Beyond launched a breakneck creative process to deliver an outstanding site in little time. They quickly built out three concepts in dynamic design, working closely with Google to ensure Beyond relayed everything in the best approach possible. Once aligned on a direction, they delivered characters, animation techniques, and copy — and continuous updates on them all.

Consultative development

With a lot of development and partnership experience under the belts, Beyond Team was uniquely positioned to support Google’s third-party partner in bringing the site to life. They built our designs and animations within the parameters of what could be done in the development time frame. After handing the work off, Beyond remained engaged consultatively.

Through regular communication with these developers, they made sure Google had a thorough understanding of the vision.

Beyond teamed up with The Warner Bros Studios as part of Tour London.

The company worked in the making of Harry Potter to create an automated chatbot with broad lexicon which relates to the Warner Bros brand requirements and can think, feel, and respond in a variety of scenarios. By providing an intuitive customer experience that could deliver realtime responses and provide relevant information, the chatbot has reduced customer service inquiries and increased bookings for additional facilities at the tour.

Challenge

Warner Bros. Studio Tour London needed an intuitive customer experience that delivered real-time responses to queries and surfaced the most relevant information about bookings, schedules, and special events.

Approach

Beyond began by building an AI-powered chatbot, the behavioral research for which laid the foundation to a revamped site that could deliver the same captivating experience as the tour itself.

Value

They tend to increase conversion rate for ticket sales by 24%, and decreased bounce rate by 77% from reorganizing the architecture, reprioritizing the content, and dramatically improving the mobile experience.

Lean research & validation

The team have discussed product vision, goals, and user-needs with stakeholders, and then conducted rounds of interviews with current Customer Service and Community Management team members for a clearer view of user-needs before content creation process. The result of this collaborative approach created faster results that worked well for the business, because people from the inside contributed to shaping the direction the whole way.

Information Architecture

Understanding the needs of both stakeholders and visitors to the Warner Bros. Studio Tour London: The Making of Harry Potter site, Beyond designed a new site structure that led users to the information they most needed — and were most lacking. The resulting architecture clarified what visitors should expect of the tour, reduced customer service inquiries, and increased bookings for additional facilities.

“Hey Google, speak to Future Planet!”

We all should have the aspect that there is no planet B. The choices we make everyday impact our planet. Whether you recycle religiously or don’t know where to start, there’s so much more we can all do.

Therefore, Beyond launched Future Planet website as an Earth Day special: a new way of learning more about the impact and taking on fun challenges built to hack more sustainable habits into our everyday life. Because we’re all in this together.

There’s no time like the present to talk about our planet’s future. Speak to Future Planet to learn about the current state of our earth, and take on challenges to help safeguard its future. So, Future Planet encourages to use Google Assistant to speak to the AI-based virtual about the challenges and consequences about the planet’s state of affairs. Users are welcome to,

• Ask Google assistant to speak to Future Planet
• Learn about the challenges that our planet faces, and take on their own challenge to help
• Get inspired to adopt more environmentally friendly habits into their lives

Future Planet’s challenges help all of us to build environmentally friendly habits. The small changes we all make now can have a big impact for our future planet. When you initiate a conversation with Google Assistant and ask help to make a difference, it suggests some stats about our planet, trying to create awareness for the users.

The pop-up site is promoted with the hashtag, #RespectYourMother, referring to Earth as the mother.