Best SEO Tools for Growing Your eCommerce Business

Many different SEO strategies have been developed to achieve a good position in Google search results rankings. While creating these strategies, you need to analyze both your current site and your competitors well. SEO tools for e-commerce sites are adept at applying these strategies well. In addition to these, e-commerce SEO tools are very successful in generating organic traffic.

It will be very beneficial for your website to use paid and free tools that will be useful for good SEO analysis.

SEO tools are indispensable for Search Engine Optimization. They help you find the targeted keywords and topics to write on your blog. You can learn which pages need better optimization and which keywords you need to focus more on for your content. To get ideas during the content creation, their help is huge. 

They also give you a great insight into the technical structure of your website so that you can improve it. In short, SEO tools for e-commerce sites are extremely important when it comes to organic traffic and competitor analysis.

How to Find the Best SEO Tools for eCommerce Sites?

The eCommerce SEO tools in the list we have prepared may have similar features, but each one is unique in itself. Many business owners are driven by the misconception that all SEO tools will do the same job anyway.

However, it is necessary to take time to discover the most suitable SEO tool for your e-commerce business.

It is also not right to start working with SEO tools for e-commerce sites that work for another business without examining them. Because an SEO tool that is useful for one’s business may not have the features to meet the needs of another’s business.

Best SEO Tools for eCommerce Sites

Here find our favorite SEO tools.


Source: Zutrix

Zutrix is loved by many digital experts and SEO practitioners, as it is a tool with features to help you improve your website’s rankings in search engines. It answers the public’s web page SEO needs. 

The tool enables you to track your rankings in the simplest way. Simple user interfaces, features, how-to guides, and more. It uses a complex set of algorithms, methodologies, and new technologies to bring exact accuracy in search engine results to you. 

One of our favourite SEO tools for e-commerce sites, Zutrix, is designed to be easy to navigate and easy to find key metrics. It is super web page friendly and has rich functions. 

Zutrix will chase your competitors and notify you if any changes occur in results. Zutrix is a kind of an online store that has many SEO strategies supported features including 

  • SEO-targeted results,
  • rank tracking & SEO
  • bringing organic traffic,
  • live sharing reporting,
  • real-time notifier,
  • competitor tracking,
  • AI-powered accuracy & metrics.

Screaming Frog

Source: Screaming Frog

Screaming Frog is a desktop-based website crawler that performs in-depth website scans to uncover technical issues that could harm your SEO. It is one of the most popular free tools for analyzing and auditing technical and on-page SEO issues.

By integrating Screaming Frog, which experts recommend as a good starting point for improving the technical SEO of web pages, you can compile all the data you need in one place by integrating tools like Google Analytics, Google Search Console, Ahrefs, Mozscape, and Majestic.

Each of their main feature streams below employs teams of talented professionals whose expert knowledge and experience will be deployed on your campaigns. 

  • search engine marketing,
  • SEO,
  • pay per click,
  • social media,
  • technical SEO audit,
  • link building,
  • digital PR,
  • conversion rate optimization,
  • analytics consultancy.


Source: Attracta

Attracta is one of the best SEO tools for e-commerce sites. Their award-winning SEO services have helped thousands of small businesses improve their search engine ranking and drive more traffic to their sites.

Attracta’s technical SEO strategies increase your website’s rankings in search engines. Thus, increased rankings lead directly to increased traffic for your site. Thanks to their support, they get more traffic and more opportunities for sales and leads. 

  • professional SEO audit,
  • keyword analysis & optimization,
  • title & meta description tag creation,
  • professional content review,
  • keyword research,
  • monthly link building,
  • monthly ranking reports,
  • US-based account team.


Source: Ubersuggest

Ubersuggest, a tool that can give you the number of backlinks required for a particular keyword to be in the top 10, the difficulty of each keyword, related keywords, and questions. It allows you to get an idea of strategies that work for your competitors and see how you can apply them better.

Ubersuggest offers lots of quality data to help you improve your SEO strategy. It’s a very useful SEO tool for eCommerce businesses. The highlight features of this tool are as follows:

  • domain overview,
  • top SEO pages,
  • keyword suggestions, 
  • content ideas,
  • getting organic traffic,
  • social media,
  • backlink data.


optimizely seo tools for e-commerce sites

Optimizely is one of the best SEO tools for e-commerce sites. Their content, commerce, intelligence, and experimentation capabilities make even the most complex scenarios of businesses simple. With the eCommerce SEO tool Optimizely, you can operate with data-driven confidence to create hyper-personalized experiences.

Optimizely is a useful tool for improving search engine rankings and solving various problems. This tool, which is very useful for in-depth site analysis and backlink control, has the following features:

  • media management,
  • server-side testing,
  • personalization,
  • optimizing,
  • content creating, and more.


Source: Semrush

SEMrush is online visibility management and content marketing SaaS platform. It is a practical one among SEO tools for e-commerce sites that many SEO practitioners love. The tool helps you improve your website’s status in search engines. It offers detailed information about the difficulty score of any keyword, its search volume, the website’s ranking for it, and related keywords.

To solve your digital marketing challenges, SEMrush offers over 40 tools and reports. You can access many services and tools depending on your area of interest. These features include

  • on-page SEO,
  • keyword research,
  • competitor analysis,
  • rank tracking,
  • local SEO,
  • competitor SEO analysis,
  • content optimization,
  • link building,
  • website monetization.

Google Search Console

Source: Google Search Console

Google Search Console is one of the most useful tools for us to learn about the general condition and health of web pages. Finally, Google is the top search engine that most of the SEO efforts are targeting. That’s why it’s important to get insight from them. 

There is probably no SEO expert or practitioner who does not use Google Search Console in terms of its contribution and guidance to direct SEO efforts. You can find the most useful Google Search Console features by clicking the link. However, it’s a good idea to combine it with another tool for deeper insights.

Google Search Console is a kind of SEO tool for e-commerce sites that you communicate with Google about your site. It is a free tool provided by Google so that you can monitor the status of your site in Google search results with Google Search Console and protect your sites from errors in the eyes of Google.

The tool also lets you view the phrases users have entered on Google to find your site. It can be used for finding and fixing technical errors, submitting sitemaps, and viewing structured data issues.

  • search console,
  • mobile-friendly test,
  • rich results test,
  • page speed insights,
  • AMP test,
  • URL checking,
  • location of the target audience,
  • mobile compatibility,
  • scan statistics.

Moz Pro 

Source: Moz Pro

Moz Pro is an all-in-one suite of SEO tools for e-commerce sites that removes SEO complexity. It is one of the most common and most popular SEO-oriented tools where you can get very important data in terms of domain and website. It allows you to strategically target keywords with the right keyword and search volume and difficulty metrics.

Moz Pro lets you see the keywords your competitors are using, it also shows you how well a page is optimized for that term by entering a specific keyword. The premium paid version of Moz also offers suggestions on the difficulty of keywords and optimization of pages.

  • keyword research,
  • rank tracking,
  • site crawl,
  • site performance,
  • verifying website ownership,
  • on-page optimization,
  • link research,
  • custom reports. 

Why is SEO necessary?

  • Your website, which is at the top of the search engines with its optimization techniques, helps to make your brand famous or protect its reputation.
  • Creating brand awareness with SEO technical support and taking an active part in social media is a factor that will increase your sales. 
  • To make your web page stand out among your local competitors in search engines, it is useful to use SEO.
  • SEO studies in e-commerce help companies to catch customers regularly.

As you can see, ranking high, increasing brand awareness and sales are the main reasons that show the necessity of SEO.

In our age where digital environments, technologies, and dynamics are constantly changing, technical SEO strategies will not lose their importance for a long time. Therefore, it is necessary to invest in SEO tools for e-commerce sites before it is too late. You can also check the importance of SSL certificates and how it affects your SEO.

We have listed the best paid and free SEO tools for your e-commerce business from which you can get valuable data. 

These eCommerce SEO tools allow you to see the opportunities that can affect your rankings in the SERPs. It allows you to improve your SEO from detailed analysis, keyword research, link checks to site speed. Although most of them have a free SEO version, it may help you to get a premium account. In this way, they will help you better identify your website’s weaknesses.

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