Key SEO Tips to Boost Your SERP Results
Boosting your SERP results is a very effective way to get more visitors to your site. This increase in traffic directly results from the increased visibility that comes with being placed higher on SERPs (search engine results pages).
Well, there are many ways to boost your search results and increase the number of visitors to your site, but most require a lot of time and research.
4 Key SEO Tips to Boost Your SERP Results
The following four tips will help you increase your visibility on SERPs:
1. Use Original Images
Original images are always good when it comes to SEO. There are two reasons for this:
Firstly, the images you use must be related to your content to get the most out of them. If they are not, search engines will pay less attention to your site, and there won’t be any benefit whatsoever in using original images.
Secondly, try to use keywords in the names of your images. Search engines will consider these, and you’ll get a higher rank if they match with popular SERP queries.
You will need to have source tags on the images that are being linked to your site. The best way of doing this is by inserting alt tags and placing a keyword in there so Google can easily see what’s on the image.
For example, for an Instagram post with an image of my new dress, the alt would be: “New Dresses for Spring!” It would show up when someone searches for that term.
2. Use Long Tail Keywords
Long-tail keywords are a great way to up your search results. They are highly specific and relevant phrases that describe exactly what you’re trying to target. Here’s an example:
Let’s say we sell the new iPhone 7, and we want to improve our visibility on Google. One of our keywords is “iPhone 7 Price”. This keyword seems simple enough, but we know that we’re not getting the results we need with this long-tail keyword. Our competition for this keyword gets more traffic than us, and it doesn’t make sense considering how easy it is to target keywords like this.
Instead of using “iPhone 7 Price,” we change the keyword to “Cheapest iPhone 7 Deals Online.” Now, our competition is still getting traffic for this keyword, but according to Google Trends, “Cheapest iPhone 7 Deals Online” has a bigger search volume than the first keyword.
That means that we’re more likely to get results with this new long-tail keyword. We’re ranking higher on SERPs because our competition isn’t getting as much traffic for this keyword, and we’re able to capture all of it!
3. Quality Content
Quality content has always been important for SEO, but in the past few years, the importance has grown. If you want to be found in Google’s EDU SERPs, then it is becoming an even greater necessity. There are many ways to improve your content – such as providing information that is unique with great references.
This is super important because if Google can’t understand what your content is saying, it won’t rank you very high! Therefore, when writing blog posts or articles, always try to mix long-tail keywords and your main keyword throughout the content. This way, Google will see that your post is relevant to what you are trying to rank for.
For example, when writing an article about making a social media calendar, keywords like “social media content calendar” and phrases like “how to create a social media calendar” would be ideal.
4. Get Social
The last step is to share your articles on social media! This way, a larger audience will know what you’re all about, and people who aren’t familiar with you can learn more too. Start out by making a Twitter page for your business and using a tool like Hootsuite to schedule social media posts ahead of time, so you don’t have to spend all day tweeting.
Social media is all about sharing, so use that to your advantage. Tweet out your blog posts and share your own content on Facebook too.
Here are some bonus tips:
5. Build Backlinks
This is something that bloggers can do to increase their search engine rankings that doesn’t take too much time, but it requires some research. Many sites like Moz and Open Site Explorer let you see who is linking to your competitors and how they’re doing it.
If you find that a competitor has a link from another website, check out the site and see if there’s any way you can get them to link back to you, too. If you can’t, find many websites that your competitor isn’t getting links from and reach out to them. This is a great way to build backlinks without having to do a tonne of work.
6. Optimise Your Internal Links
An optimized website is a highly effective way to boost your SERPs. You need to make sure that your site is fully optimized with the major keywords you want to rank for, and you need to target secondary keywords too. Each page of your site should target at least two keywords, and you need to make sure that the anchor text for your internal links is relevant.
A great way to check whether or not your website is optimized correctly is by using Screaming Frog. This will tell you exactly how many pages are linking to any given URL on your site, which links are the most effective at driving traffic to them, and how many of your internal links have actually been clicked on.
You can also use this tool to find out if any of your URLs are broken. Or if there are any non-optimized pages on your site that need some attention.
If you follow the four steps above, you will see an improvement in Google’s rankings. But don’t forget, it’s a long and complex process, and working with a consistent strategy that is flexible to the changing algorithms within Google is your best bet to see tangible results, increased visibility and improved conversions!