Tatiana Shchertsovsky

Tatiana Shchertsovsky is a CMO at SAGE Marketing. She specializes in leading B2B companies maximize their ROI at tradeshows and conferences. Tatiana is an expert in developing strategies for all phases of an event, from infrastructure setup and field operations to follow-up and lead nurturing, ensuring organizations gain qualified leads, global brand recognition, and business opportunities.

mistakes-b2b-companies-make-at-trade-shows-and-how-to-avoid-them
mistakes-b2b-companies-make-at-trade-shows-and-how-to-avoid-them
blog | Digital Marketing

5 Mistakes B2B Companies Make at Trade Shows (and How to Avoid Them)

Ah, the thrill of event planning! The buzz of excitement, the anticipation of success… and sometimes, the sinking feeling of disappointment when things don’t go as planned. Trade shows continue to be a great marketing channel for startups and established …