Aumcore Empowered the Digital Transformation Process of Nature’s Organic
The full-service digital marketing agency Aumcore has been commissioned as the digital partner of Nature’s Organic to empower its digital growth.
Aumcore developed digital marketing and branding strategy to support the digital transformation in order to drive brand awareness.
Nature’s Organic Ice Cream has a number of delicious Ice Cream stores across California.
Nature’s Organic Ice Cream is built upon a sustainable and ethical foundation, by using natural and organic ingredients while avoiding highly processed additives Nature’s Organic has a simple yet effective approach to ice cream:
Better Ingredients, Better Flavor, Better Taste.
Nature’s Organic Ice Cream was in search of a dexterous digital partner to build their eCommerce website to accurately highlight and display the true idiosyncratic ice cream by way of beautiful imagery and to then inform visitors of the brand’s unique story through meaningful content which allows users to engage with the product offering and to fully appreciate what makes Nature’s Organic Ice Cream different from the rest.
Not only did Nature’s Organic Ice Cream need a digital partner to build their eCommerce Website, but they also needed a full digital transformation in order to drive awareness and this is where Aumcore aimed to establish growth and meticulous branding of Nature’s Organic Ice Cream.
A full digital transformation began with a brand exercise to identify an understanding of Nature’s Organic Ice Cream and to create a vision for not only the brand but also for its consumers.
Aumcore then began creating a full digital package by redesigning the brand logo. The aim of the logo was to encapsulate nature and sustainability, everything that envisions its brand identity.
Once the logo was completed, we moved on to creating brand guidelines. Brand guidelines are a key tool to help ensure brand consistency.
Brand guidelines are definitive rules and standards that illustrate how the brand should be represented globally.
Once the brand necessities were met, we began building out Nature’s Organic Ice Cream through paid media and SEO. The objective of the campaigns was to drive brand awareness and digital growth.
Paid media was identified as an indispensable element of revenue growth and brand awareness for online businesses such as Nature’s Organic Ice Cream while working hand in hand with the long-term approach of Search Engine Optimization (SEO).
Nature’s Organic Ice Cream has seen digital growth double after its full digital transformation provided by Aumcore.
Aumcore is a global digital marketing agency based in New York; a full-service interactive marketing agency helping brands reach the right customers. They are immersed in brands, focused on strategy, and driven by results.