Here are some factors to consider when choosing a digital marketing agency in Athens:

• Make sure the agency has a proven track record of success and experience working with companies in your industry & related-industries. 
• Verify whether the agency provides the services you actually require, such as SEO, PPC, social media marketing, and content marketing.
• Get quotes from several agencies and compare them to each other before making a decision.
• Confirm that you feel comfortable working with the agency’s team & team members. 

Key benefits of working with a digital marketing agency in Athens include local expertise allowing one to comprehend the unique dynamics of the Athens market, in-depth knowledge of cultural nuances, multilingual capabilities, easy adaptation to changing marketing needs in the city, scale campaigns according to growth requirements, and effective communication skills with diverse populations.

To find a suitable digital marketing agency in Athens, consider the following tips initially:

• Ask for referrals from business associates or previous partners,
• Conduct an online search for agencies specializing in your industry,
• Read reviews and testimonials from clients or previous partners,
• Contact multiple agencies to compare their expertise & services before making a final decision. 

In Athens, the most popular digital marketing channels include social media marketing (businesses using platforms like Facebook, Instagram, and LinkedIn to engage their target audiences), search engine optimization (SEO) (for online visibility and organic growth on the web), email marketing (for nurturing leads and improving customer experience), content marketing (for creating engaging content) and paid advertising – both on Google and social media platforms. 

• Mobile marketing: It’s quite vital for businesses to create a mobile-friendly website and to utilize mobile-optimized marketing campaigns.
• Video marketing: As video gains popularity, businesses should contemplate incorporating video into their marketing campaigns.
• Data driven marketing: It’s important for businesses to use data to track the performance of their marketing campaigns all the time. 
• Chatbots: With the growing popularity of chatbots, businesses should contemplate utilizing them to deliver seamless customer service & support