Co-Founder at MaxAudience, Mark Mcintyre, answered our questions regarding digital transformation after COVID-19.
Below, you can read Mark Mcintyre’s insights into business transformation and his advice about sectors investing in different digital channels.
Q1. Digital transformation for companies and brands has become almost mandatory in a very short time. As a digital agency, how are you handling this process? Can you please share some concrete examples elaborating your digital transformation process?
It comes down to individual needs, A lot of the best companies got fat and happy with their ground game. When this hit the ground game disappeared. So for some, it’s like starting over. The great thing is that a strong company is strong because its value proposition is solid. The first thing our team does is make sure that the strong value proposition comes through loud and clear the minute a prospect hit any of their web properties. Sometimes looking the part is essential to being the part.
Q2. Can you share some precautions you have taken to continue business as usual during the COVID-19 outbreak?
Our team has been working entirely remotely since this started. If you get your equipment right and schedule meetings like you would in office, your productivity can actually increase working remotely.
Q3. What industries are your clients mainly focused on? How has COVID-19 affected these industries?
Some are drastically affected, we have clients in retail malls, including south coast plaza. Their stores are literally shut. The gift in all of this is that it allows everyone to focus on what’s next. Consumers have been shifting from physical merchants for years. The gift of this closure is to allow the time for great companies to get with it and win into the future.
Q4. What are your insights into digital transformation within different industries? How do you think they will evolve?
I think retail speaks for itself. Unless you are a concierge service or premium product, you are going to have to come out grasps with how to win on Amazon. On the B2B side, video conferencing and the equipment to do it right are no longer optional. If your team isn’t comfortable around Zoom, Gotomeeting, or something like it, you are in trouble.
Q5. Companies are now investing more on various digital channels. Based on your know-how in digital marketing, which sectors should focus on investing in which digital channels?
B2B or companies that service other companies have an advantage in Email, LinkedIn and Niche keyword Adwords campaigns. While companies that sell directly to the consumer fall into two buckets. Products, Amazon, Ebay, Walmart, etc, nuff said. Consumer Services can be further broken down into in-person and education. Education fits really well in social. In-person is almost fully mobile at this point and thrives in location-based mobile ads.
Q6. After the COVID-19 crisis, it is expected that the need for digital agencies will increase. Companies will invest in digital more than ever. In this case, why do you think they should partner with your digital agency?
Our combination of price and service is unbeatable for companies between 5-100 million revenue. While we work some of the largest entities in the world, see our client list.
Our niche has always been in the 5-100 million yearly revenue space. The easiest way to know is to call us and get a feel for how we operate. It doesn’t take long to see how has it and who doesn’t in this business. Ask difficult questions.
Q7. Are there any practices that you have adjusted during COVID-19 that you would like to continue after this crisis ends? (e.g. remote working)
Frankly I am trying to find the best answer to allowing my team to continue remotely for the most part. The challenge is to grow and train new people fully remotely. The next six months are going to be fun!
Q8. How does being a DAN member contribute to your agency’s success?
DAN consistently connects us with businesses that have a need and are willing to take it seriously enough to solve it.
MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core.