Navigating a business through the challenges that COVID-19 has presented this year has been difficult, but having a good digital marketing agency on board could be the difference between success and failure.
With most agencies able to work fully remotely at ease, the performance of these companies is uncompromised by the move to online working, and they can show you how to do the same.
If you’re worried that your needs might be too complex for anyone to take on during the pandemic then rest assured that most agencies will be accommodating of this, but here are some tips for the signs that you’re dealing with a good digital marketing agency.
Willing to work with you
A good agency has your best interests at heart and will listen to your feedback, be it good or bad. Communication is key, and it is important to truly understand what your goals are as a business, how you want to achieve them and what kind of timescale you are working towards. While doing work to ensure these expectations are met, it is also important to be honest and realistic about what can be achieved and when by, to avoid disappointment.
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Moreso, a sense of understanding is key during this time as we slowly discover just how heavily impacted each individual business is by the change in the economy, and may be increasingly important over the coming months. Ensure the agency you choose has outlined their stance on flexibility as you never know if you may need it.
Adapt their package to your needs
Most agencies should expect your needs to fluctuate slightly as you discover which strategies are most effective for your business, but in the current time, these changes might need to be more significant than usual.
You may find that your business needs have changed entirely since your initial meeting, and that’s ok. An agency that truly has your back will change and grow with you, making adjustments to the package on the way. After all, your agency should be testing new techniques to try and maximise the results of your campaigns, so adapting the service to suit you shouldn’t be a problem.
Work as an extension of your team
While you may not be sharing offices, or even meeting rooms at this time, a good digital marketing agency should feel like an extra limb of the team, sharing a common goal and communicating with other employees. However frequently you agreed, there should be regular and positive communication between the two of you so that you are aware of any progress or challenges that the other might be facing at the current time.
This year has been a test for many businesses and flexibility has been an imperative element of every company as they cope with the change that the pandemic has required.
Luckily, with a successful digital marketing company by your side, you will have the tools you need to flourish, online and offline.