Tom Welbourne
13 Best eCommerce Platforms for Retailers in 2024
For many eCommerce businesses knowing the most suitable eCommerce platforms to use that align and help meet your business objectives can be confusing, especially when you search for one in particular and five ads for other platforms that look like …
Tips to Get More Traffic With Your Campaign
Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant …
Which Is the Best CMS for SEO?
Did you know that 64% of digital marketers actively work on SEO on any day? It goes to show that improving your SEO and continuing to grow your organic online presence is essential to any marketing strategy. If you are …
What the Latest Instagram Algorithm Update Means for Your Business
Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect …
How to Create a Winning TikTok Ad
TikTok is a completely different kind of video platform, and so if (as a digital marketing agency) you want to make ads that connect with people, you’re going to need some different strategies. In this article, The Good Marketer is …
Best Software for Tracking Facebook Ad Results Post IOS14
The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still …
Most Extreme Marketing Stunts for Every Small Business
Stunts are a good technique to generate tons of earned media if you want to have a strong return on investment (ROI) for your advertising and marketing campaign. If you’re new to the term, earned media refers to the exposure …
Top 11 Key Benefits of PPC for Any Business
PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. What Is PPC? Instead of spending money on estimated impressions, you’re only paying for the traffic these …
Best Tips for Effective B2B Communication on TikTok
What makes effective business-to-business (B2B) communication on TikTok? To answer this question, you first need to understand what B2B marketing really is and how businesses use TikTok day-to-day. Business-to-consumer (B2C) marketing is also an essential concept that you should consider …
The Crucial Role of UX Design in eCommerce SEO
Google has evolved quickly in recent years, with the goal of always improving its users’ experience. The search tool made various adjustments to the search engine results pages (SERPs) and implemented tight algorithm improvements to present users with higher-quality, credible, …
Key Steps in Developing a Social Media Strategy
For many companies, social networking has become a must-have tool. But, are these businesses utilizing social media to their greatest potential? Creating a profile and publishing random material and content every now and then is no longer sufficient. It actually …
The Benefits of Outsourcing Your Company’s Digital Marketing
As active users of social media platforms rise exponentially, digital marketing has become a vital part of growth for every business. However, it’s tough to attain success with digital marketing. The marketing professionals have to reach out to the target …
