Tom Welbourne

Tom Welbourne is the Founder & Director of The Good Marketer. A Marketing Agency in London which drives traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.

BLOG | Web Design

The Most Common Landing Page Mistakes

Your landing page is kind of like your ‘hello’ to the world. It’s what your clients, customers, and potential customers will see first. When you’ve invested in Google ad campaigns and have successfully drawn people onto your website, you don’t want to lose them straight away because of a poor landing page. It is good …

BLOG | Social Media Marketing

How to Improve Your Instagram Ecommerce Strategy

Following YouTube, Instagram is the world’s most-downloaded app. With 1 billion users every month, the visual platform is an essential component of a successful eCommerce marketing strategy. But it takes more than simply posting beautiful images, although that’s certainly part of the process and an understanding of how the platform works to truly get the …

BLOG | Digital Marketing

Consumer Trends to Factor Into Your Marketing Strategy

It’s impossible to downplay the impact that COVID-19 has had on the whole world. Entire industries have been uprooted in just a few months, and the business and social landscapes are much different than they were at the beginning of 2020. Although the impact of the pandemic has been felt differentially across the globe, various …

BLOG | Digital Marketing

4 Ways Small Businesses Can Improve Crisis Communications with Customers

Effective communication is essential right now. Regardless of what you do or what situation you’re in, this is a difficult time. For those lucky enough to be able to seclude themselves into their homes with provisions and technology, it’s a shift in what we’re comfortable with. For those who don’t have the luxury of being …

BLOG | Digital Marketing

The Ultimate Guide to Ecommerce Marketing Strategy

In 2019, consumers worldwide spent over £3 trillion online. And the forecast is set for eCommerce to continue producing these results in years to come. In spite of the current economic climate and as a result of the COVID-19 outbreak, eCommerce is booming. Online retailers are flourishing in the wake of lockdown as people are …

BLOG | Digital Marketing

7 eCommerce Marketing Tips to Boost Your Sales

All budding entrepreneurs’ dream is to develop a large customer base, drive a ton of sales and build a successful business – but how do you do that? With time, and lots of it. If it was easy to start an eCommerce business and generate 6 figures, everyone would be doing it. The whole process …

BLOG | Digital Marketing

5 Ways to Target the Right Audiences with Google Ads

Each day, Google sees 3.5 billion searches typed into its query bar. This may seem like an unfathomably high number, but it’s growing. In fact, by 2021, when the amount of internet users worldwide rises by 7.1%, this number is expected to become astronomically higher. Clearly, we live in an era run by technology, and …

BLOG | Digital Marketing

Why Influencers Aren’t Enough to Drive Sales

The last decade has seen the birth and rise of the infamous influencer. With the increasing prevalence of social media channels came the increasing need for content and, by default, content creators. Influencers are those who have built up a loyal online following from their content creation and range from fashion lovers to foodies, to …

BLOG | Email Marketing

How To Optimise Your Email Marketing Campaigns?

Need help optimising your email marketing campaign? Well, as an Email Marketing Agency in London, we know a few things! After reading this article you will have relevant, up to date knowledge, and the confidence to take the correct next steps to take your email marketing campaign to the next level. If you dissect a …

BLOG | Social Media Marketing

How Do I Know Which Social Platform Is Right For My Business

Figuring out the right social media platform for your business can lead your business to riches, or lead you down a long winding road that leaves you in the middle of nowhere. To put it simply: You need to get it right straight-away. And there are ways that will help you work out which channel …

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