Tom Welbourne

Tom Welbourne is the Founder & Director of The Good Marketer. A Marketing Agency in London which drives traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.

BLOG | Web Design

Website Management: How It Can Boost Your ROI

Your website is the foundation of all your marketing efforts. It’s the place where your existing and prospective customers come to learn more about your products or services and your business as a whole. Your website is where potential partners come to learn more about your brand and where your prospects book a demo or …

BLOG | Digital Marketing

5 Tips To Improve Your PPC Campaigns’ Quality Score

Google is the world’s most popular search engine in today’s world, and securing that top place on results page 1 is not only tough competition but also worth a lot of money. For a PPC Agency in London, ensuring that their client’s campaigns are at the top of Google’s result page is the ultimate goal. …

BLOG | Digital Marketing

3 Ways to Optimise Your Google Ad Copy

Google Ads. We need them, we love them, but they can be challenging if you’re unsure of how to optimize them to maximize their impact. Google is the largest search engine out there. Billions of people log on every day and ask questions, seek out solutions to problems, and shop. So, naturally, it pays to …

BLOG | Digital Marketing

3 Tips for Getting Ahead of Changing Consumer Behavior

The digital space has never been more competitive than it is in 2021, with many choosing eCommerce as their chosen method of shopping. Many brands have continually adapted to new attitudes and behaviors as online presence becomes more critical to success. Consumer behavior is ever-changing, and for any social media agency in London, is it …

BLOG | Digital Marketing

4 Ways Online Ecommerce Shopping Is Changing

As the world was forced inside in 2020, the way we shop inevitably changed. No longer did we browse online for just token, luxury, hard to obtain items, but for safety, we utilized online shopping for our basic everyday necessities. Now in today’s modern world, for most, E-commerce is more than just a way of …

BLOG | Digital Marketing

What to Expect From E-Commerce in the Next Six Months

It’s no secret that eCommerce has forever changed the way we shop. In 2020 we saw a meteoric rise in eCommerce sales due to restrictions of COVID that forced the avid consumer to shop via the already thriving eCommerce industry rather than in-store. Now in 2021, the eCommerce industry is more competitive than ever. As …

BLOG | Digital Marketing

iOS14 Impacts and What Your Agency Should Be Doing About It

Updating your Apple device for most is just a pop-up notification that we click, tap, select, and not give it a second thought (until we realize we have some new emojis on our phone keyboard). However, for us marketers, Apple’s latest change has some lasting effects on our work and how we operate. In this …

BLOG | Digital Marketing

Digital Marketing Ideas for Easter to Boost Your Sales

Easter is edging closer and closer, which means an …


SEO Techniques to Drive More Valuable Traffic to Your Site in 2021

Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic. As things change, 2021 is the prime time to look into SEO techniques to drive more valuable traffic to your site. …

BLOG | Digital Marketing

The Future of PPC Advertising: Best Practices & Strategies for 2021

As we come to the end of what has been a very different year for us all, it’s time to think about the PPC best practices from the last few months and what we can expect for the future to further improve the performance of your paid search campaigns. Not only is this a good …

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