Tom Welbourne
Best Software for Tracking Facebook Ad Results Post IOS14
The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still …
Most Extreme Marketing Stunts for Every Small Business
Stunts are a good technique to generate tons of earned media if you want to have a strong return on investment (ROI) for your advertising and marketing campaign. If you’re new to the term, earned media refers to the exposure …
Top 11 Key Benefits of PPC for Any Business
PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. What Is PPC? Instead of spending money on estimated impressions, you’re only paying for the traffic these …
Best Tips for Effective B2B Communication on TikTok
What makes effective business-to-business (B2B) communication on TikTok? To answer this question, you first need to understand what B2B marketing really is and how businesses use TikTok day-to-day. Business-to-consumer (B2C) marketing is also an essential concept that you should consider …
The Crucial Role of UX Design in eCommerce SEO
Google has evolved quickly in recent years, with the goal of always improving its users’ experience. The search tool made various adjustments to the search engine results pages (SERPs) and implemented tight algorithm improvements to present users with higher-quality, credible, …
Key Steps in Developing a Social Media Strategy
For many companies, social networking has become a must-have tool. But, are these businesses utilizing social media to its greatest potential? Creating a profile and publishing random material and content every now and then is no longer sufficient. It actually …
Is It Time to Refresh Your Website?
A website is one of the critical things that represent your company. It might be one of the first places where the customer or other businesses know your product or service. There are a lot of advantages to having a …
The Benefits of Outsourcing Your Company’s Digital Marketing
As active users of social media platforms rise exponentially, digital marketing has become a vital part of growth for every business. However, it’s tough to attain success with digital marketing. The marketing professionals have to reach out to the target …
5 Common Mistakes That Affect Your SEO Rankings
SEO is the process of optimizing a website to earn higher rankings in search engine results pages (SERPs). While many techniques can be used to improve SEO, there are also several common mistakes that can negatively affect your rankings. This …
How to Choose The Best Marketing Channels For Your Small Business?
Every business doesn’t have to use all the marketing channels. Way ahead, the marketing professional will waste time and resources while promoting products on a trendy channel. The company may not succeed in reaching out to the target audience. So, …
Hybrid Working & Digital Marketing: How Flexibility Produces More Effective Service
The freedom to work wherever you want is one of the biggest benefits that remote working offers. But it is not just about location, it is also about experiences and expertise that remote teams bring to the table. Embracing a …
4 Key SEO Tips to Boost Your SERP Results
Boosting your SERP results is a very effective way to get more visitors to your site. This increase in traffic directly results from the increased visibility that comes with being placed higher on SERPs (search engine results pages). Well, there …
