Tom Welbourne

Tom Welbourne is the Founder & Director of The Good Marketer. A Marketing Agency in London which drives traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.

BLOG | Digital Marketing

4 Ways Small Businesses Can Improve Crisis Communications with Customers

Effective communication is essential right now. Regardless of what you do or what situation you’re in, this is a difficult time. For those lucky enough to be able to seclude themselves into their homes with provisions and technology, it’s a shift in what we’re comfortable with. For those who don’t have the luxury of being …

BLOG | Digital Marketing

The Ultimate Guide to Ecommerce Marketing Strategy

In 2019, consumers worldwide spent over £3 trillion online. And the forecast is set for eCommerce to continue producing these results in years to come. In spite of the current economic climate and as a result of the COVID-19 outbreak, eCommerce is booming. Online retailers are flourishing in the wake of lockdown as people are …

BLOG | Digital Marketing

7 eCommerce Marketing Tips to Boost Your Sales

All budding entrepreneurs’ dream is to develop a large customer base, drive a ton of sales and build a successful business – but how do you do that? With time, and lots of it. If it was easy to start an eCommerce business and generate 6 figures, everyone would be doing it. The whole process …

BLOG | Digital Marketing

5 Ways to Target the Right Audiences with Google Ads

Each day, Google sees 3.5 billion searches typed into its query bar. This may seem like an unfathomably high number, but it’s growing. In fact, by 2021, when the amount of internet users worldwide rises by 7.1%, this number is expected to become astronomically higher. Clearly, we live in an era run by technology, and …

BLOG | Digital Marketing

Why Influencers Aren’t Enough to Drive Sales

The last decade has seen the birth and rise of the infamous influencer. With the increasing prevalence of social media channels came the increasing need for content and, by default, content creators. Influencers are those who have built up a loyal online following from their content creation and range from fashion lovers to foodies, to …

BLOG | Email Marketing

How To Optimise Your Email Marketing Campaigns?

Need help optimising your email marketing campaign? Well, as an Email Marketing Agency in London, we know a few things! After reading this article you will have relevant, up to date knowledge, and the confidence to take the correct next steps to take your email marketing campaign to the next level. If you dissect a …

BLOG | Social Media Marketing

How Do I Know Which Social Platform Is Right For My Business

Figuring out the right social media platform for your business can lead your business to riches, or lead you down a long winding road that leaves you in the middle of nowhere. To put it simply: You need to get it right straight-away. And there are ways that will help you work out which channel …

BLOG | Content Marketing

How To Make The Customer Journey Enjoyable

It’s not about the destination, it’s about the journey. Or so they say anyway… And for the customer, it actually is all about the journey which means as a business owner/marketer, it’s about the journey for you – the customer journey that is. Customer journeys can look like either one of these graphics: Out of …

BLOG | Digital Marketing

How To Use Facebook Advertising and Email Marketing To Increase Sales

If you’re a startup or small business, you have two powerful yet cost-effective response drivers at your fingertips; email marketing and Facebook advertising. Email marketing is low-priced and efficient. You can use it to move your customers through your sales funnel, launch new products and much more. Then, there’s Facebook advertising, with its ability to …

BLOG | Social Media Marketing

3 Tips To Improve Your Facebook Ecommerce Campaign

Let’s face it, we’re all in it for the conversions. Without a Facebook ecommerce campaign, your business is either not going to generate a customer base through offers such as free ebooks, or/and, your business is not going to generate sales. Simple. Facebook is a fantastic platform for getting people to convert and when you …

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