Vancouver Opera Finds Its Voice In A Digital-First World Thanks To Massive Media
VO has always believed that its love for Opera and, to a stronger extent, the arts community, is the principle around which its entire brand philosophy should pivot. Massive Media helped VO take place in a digital-first world.
As such, in 2017 VO made the bold move to change its seasonal programming to a four-week Opera Festival, and needed a compelling way to spread the news.
Operas are visceral and emotive; a careful blend of storytelling, melody and explosive vocals that pull you from your world into something entirely new.
Naturally, VO’s 2017/2018 season needed imagery that communicated the power and complexity of these performances. Massive Media art directed and photographed creative assets for the new season to be used across all digital and physical touch-points.
Each photo hints at the broader story of the opera it represents, enticing the viewer to dive deeper.
Through exploration and iteration, Massive Media established a design system rooted in stories and elegance. Massive Media’s design was simple, but significant, with bold typography, stunning imagery and plenty of white space, acting as a canvas for the Operas it represents.
Encouraging User Discovery
The intuitive experience Massive Media crafted is simple, yet comes alive to the tune of an ever-changing, curious Vancouver Opera.
Each season its new, evocative performances take front and centre, enticing opera enthusiasts and inspiring the opera fans of tomorrow.
A custom-built WordPress CMS allows Vancouver Opera to scale and manage content internally without the help of a third party.
About Massive Media
Massive Media is a leading branding and experience design agency for those with purpose. Massive crafts brand experiences and digital products that tell stories and start conversations.