Urth Partners with Croud to Drive International Growth

Urth, the Australian camera accessory brand famed for their focus on sustainability, has appointed Croud as their new digital marketing partner, in order to drive forward global and local growth.

Croud, who has been working with Urth since October 2020 across Paid Social and Paid Search, has now added SEO and Content to its list of provided services, increasing digital spend to over AUD$600,000.

Croud’s strategic approach and expertise in localization were key factors in the appointment, as Urth looks to align their current resources to drive sustainable growth across the UK, US, Australia, New Zealand, France, Spain, Germany, Italy and Japan.

Christian Gibson, Founder and Director of Urth, said:

After working with Croud for several months, we’re delighted to be expanding our relationship across further digital channels. With Croud’s digital expertise and breadth of experience driving growth overseas, this partnership will help accelerate our goals of international expansion. Croud has proven they are experts at scaling global campaigns, and we are looking forward to the future of this partnership.

Jamie Hoey, Croud’s Managing Director in Australia, added:

It is an exciting time for Urth, as they look to grow their digital strategy and reach a new, global audience. As a brand with sustainability at its core, we are delighted to welcome them to our growing portfolio of clients, and help them drive momentous results for their business.

Alongside Croud’s global network of 2,400+ digital specialists, or Croudies, data-led insights and local expertise will be instrumental in delivering a fully integrated, cross-channel digital strategy for Urth.

About Croud

Croud is a global, full-service, digital marketing agency that works with some of the world’s leading brands. Through the seamless connection of data, technology and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.

Croud builds deep partnerships with clients thanks to its unique model, using its ‘Croud Control’ platform to harness a global network of 2,400 digital experts, delivering holding company scale with the precision of a specialist.

Founded in 2011, Croud is proud to partner with clients such as Vans, Michael Page, Thrifty Car Hire, and The North Face – leading media strategy, performance marketing and digital experiences.

About Urth

Urth is a camera accessories company built on the belief that photography can be a powerful tool in the global conservation movement because it encourages people to connect with nature. For each product sold, Urth plants five trees and their mission is to plant one billion trees by 2032.

Urth makes camera accessories such as Lens Filters, Lens Mount Adaptors, and camera cleaning products. They have also recently launched a Carry Range, including camera backpacks, camera bags and laptop sleeves.