Top 8 Webinar Software Platforms for Startups in 2023

Organizing a webinar can be a smart move for your marketing strategy as a startup. You can make use of the best webinar software platforms and wait to meet your audience.

There are multiple circumstances where you can use webinars to carry your startup to the future successfully:

  • Let’s say that you didn’t actually have contact with your audience and you are a new startup. Running a webinar is a perfect option to present your product to end-users and develop it accordingly.
  • You can use surveys and Q&As to get valuable feedback from participants.
  • If you have a startup that is running a business for some time and already has an audience, you can focus on development by using webinars to expand your network and find new investors.

Whatever the focus of your startup is, a webinar software platform can provide the medium and features you will need to improve your business.

Best 8 Webinar Software Platforms for Startups

Below, we have listed the best webinar software platforms that your startup can benefit from.

While some of them offer free trials in a long time and let you use most of the features, some presents demo videos helping you to understand their products in general. You can analyze and choose the one that meets your expectations:

  1. Cisco Webex
  2. GoToWebinar
  3. Zoom Video Webinars
  4. On24
  5. ClickMeeting
  6. BlueJeans
  7. Adobe Connect
  8. RingCentral

1. Cisco Webex

Cisco Webex is here to help you generate powerful online events and effective webinars for up to 3,000 attendees and stream for 40,000 attendees. Moreover, you can have the opportunity to record everything on your webinar making sure that nobody misses it.


Your participants don’t need to sign up for a Webex Account to join a webinar, which can save time for your audience.

For free trial, they don’t want your credit card information. What’s more, your free Webex Meetings plan gives you the chance to plan webinars with 100 participants, HD video, screen sharing, and a personal room. You can use it as long as you want to, and see if it can be one of the marketing mediums for your startup.

Since you know your audience better than anyone, you can brand your invitations or registration site. As a startup, it can be a great adventure for you to get the attention of your audience while planning and managing your event from start to finish.

2. GoToWebinar

You can tell the story of your startup with GoToWebinar by reaching out to more people so as to grow your business.


You can view every webinar and easily adjust settings as long as showing your creativity with webinar templates and branding.

Also, it is possible to deliver some questions to your attendants to capture the registration info you want. Thanks to the endless technology, you can record and reuse your events to bring in more viewers.

First, you can experience it through a free 7-day trial with up to 100 attendees, no credit card required.

In the meantime, you can achieve success with no stress during your webinars, you should just plan, present and follow up. Plus, you can trust GoToWebinar, which hosted 2.7 million webinars every year. 50K customers choose it no matter what their goals are.

Now that you know the features, you can enjoy hosting webinars up to 5,000 people, editing capabilities and more.

3. Zoom Video Webinars

Here is Zoom’s reliable and scalable webinar solution for your startup if you want to host online events.

With a free sign up, you can host up to 100 participants with 40 minutes limit on webinars, and generate an unlimited number of meetings. What’s more, you can get the advantage of its HD video, ticket support, active speaker view and some more features for free. It is a great way to promote your business by getting feedbacks at the same time.


You can save time with easy set-up and registration as long as multiple integration options for your CRM systems.

Moreover, your attendees can join your event through desktops, laptops, and mobile devices. It also has private and group panelist chat settings that you can arrange the communication type with your audience. It is a great way to keep your audience engaged.

You can make your decision among a variety of Zoom Video Webinar packages that can help you scale.

4. On24

ON24 Platform offers innovative solutions for creating and delivering engaging, data-rich and interactive digital experiences for your startup.


You can attend their live demo sessions to get an overall idea about the features of ON24. Fortunately, if the demo sessions are not enough for you, you can try ON24 Engagement Platform, which is free for 30 days.

During your 30-day trial, you can produce and run an external webinar, analyze event results alongside with accessing ON24 support. Following your trial, you’ll receive tips, best practices and resource links covering everything you need to run a webinar such as registration page design to webinar analytics.

Virtual events and content experiences can help you create engagement among your network. Branded consoles and 20+ interactivity tools can also let you customize the audience experience.

ON24 Platform can help you shine among your competitors with its content performance as well.

5. ClickMeeting

ClickMeeting is a webinar software that can bring you and your network together by helping you stay connected.


If you are searching for a browser-based webinar software platform, ClickMeeting is here to deliver amazing results to you.

They offer easy-to-use video conferencing platform with no-install and mobile-friendly solution. In addition, it is free for 7 days with automation tools and integrations included, no credit card needed.

You can enjoy generating webinars for up to 25 attendees with its free trial if you want to reach out to a small group of people. Plus, you can also organize an unlimited number of live webinars.

You can improve some projects of your startup and make them more efficient by taking them online with customer-generated webinars.

6. BlueJeans

You can enable your startup to stay connected with using the power of BlueJeans.


You can use 7 days of free trial and host up to 100 participants, letting you analyze the platform easily with experience.

By hosting and managing line-interactive events, webinars, and webcasts, you can reach out to your large audience around the world.

After the trial, once you start using BlueJeans Events, then you can interactively engage up to 50,000 attendees with immersive video, Q&A, polling and large meeting controls.

7. Adobe Connect

Do you wonder what stands beyond web conferencing? You can start learning by creating exceptional digital training, webinar and collaboration experiences with Adobe Connect, which is free for 90 days up to 25 participants.


The advantages of choosing Adobe Connect are its flexible, secure, extensible and feature-rich benefits. You can showcase the products, services, and ideas your startup provides by delivering impactful webinars.

In the end, it can be an engaging experience with host controls, registration management, brandable and customizable organization, and reporting & analytics opportunities.

8. RingCentral


You can get an idea about it with a full product demo and then decide if it is suitable for your startup.

RingCentral Webinar lets you enjoy powerful webinar experiences with facilitator controls including audio options, chat, content sharing, and participant management.

Plus, you can hold immersive webinar conferences and reach out to wider audiences with high-quality audio and video features.

Thanks to initiate recordings, you can easily share your webinars. Furthermore, you can benefit from survey options and hold interactive Q&As with your attendees. In live webinar sessions, you can host up to 10,000 attendees with up to 500 presenters.

How to use webinar software platforms as a marketing medium?

As developing a strong strategy matters for your business, using webinars as a powerful tool can help you develop.

Firstly, knowing your target audience is crucial so that you promote your webinar to the right people.

It is possible to use multiple types of webinars such as audio-video conferencing, exclusive audio presentations, web-based streaming services, and panel, presentation webinars or product webinars.

Here is another good thing about webinars. Compared to old fashion network meetings, all you need is just a device (computer, mobile phone, tablet, etc.), uninterrupted internet connection, speakers and webcams. After choosing the right webinar software for your startup, there is not much work left to do besides organization and planning. And also, your participants can easily register and enjoy the webinar you are hosting.

You can achieve your goals by delivering high-quality content with webinar sessions. Being a host means that you can showcase the expertise, know-how, abilities, technological opportunities of your startup.

In 2023, it is a fact that creating a webinar marketing strategy is one of the most popular methods for companies that are aiming to strengthen relations with current customers as long as getting new ones.

Hereby, with all those efforts you make, you can get great results with webinars by increasing your brand awareness and generating more leads.