Top Video Marketing Tips for Small Businesses

Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos.

According to Statista, 27.2% of viewers spend 10 hours watching online videos weekly. The popularity of online videos became why 61% of marketers use them as a digital marketing tool.

As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses also use online videos to promote their products or services online and attract more customers.

What Is Video Marketing?

Video marketing is a strategy that uses videos to share valuable information. These videos can help gain the trust of potential customers, establish credibility, and raise brand awareness.

If small businesses produce bite-sized video content, they can attract customers, generate leads, and drive conversions as long as they share it on various digital marketing platforms like Facebook, YouTube, etc.

Watch this video until the end, and you will discover the benefits of video marketing for small businesses, along with facts that can nudge you to apply video marketing as one of your business strategies:

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To further convince you to incorporate video marketing into your business strategy, OOm listed its benefits, including some tips that can help you create quality video marketing campaigns.

4 Benefits Of Video Marketing For Small Businesses

1. Improve Your Level Of Social Media Engagement

Even though blog articles offer valuable information the same as online videos, many people prefer the latter since it takes less mental effort to absorb their content.

Online videos can generate up to 1,200% more shares than texts and images on social media since they are entertaining and easy to grasp.

Using online videos for marketing on social media can help you capture people’s attention. You can create more personal interaction and connection by replying to their comments on the online videos you posted.

For example, to reach more people, try uploading more videos on social media like Facebook, YouTube, Instagram, and TikTok. People who use those will be able to find your online videos, which should help improve your engagement with more potential customers.

2. Acquire More Web Traffic

With the improvements in your social media engagement, you can expect your viewers to follow you on social media and eventually become interested in checking out your website.

You need to optimize your website to acquire more organic traffic. The quantity and quality of your organic traffic will increase by 41% once you upload high-quality and relevant online videos than those businesses that do not use video marketing as their business strategy. 

Regularly posting and sharing online videos on social media helps you acquire more web traffic. You can expect the search engine ranking of your website to increase higher as your organic traffic grows more.

3. Increase Dwell Time On Your Website

Another way small businesses can benefit from video marketing is to increase the dwell time of visitors to their websites. Forbes even mentions that, on average, a netizen spends 88% more on a website.

In case you are not familiar with dwell time, it is the duration a consumer spends on a website before closing the browser window tab. 

If you want your visitors to stay that long on the website, you better create high-quality and relevant online videos to keep them engaged and entertained. You can expect more of them to come back to watch more of your online videos if they have found them enjoyable.

4. Increase The Likelihood Of Customers Buying Your Products

The most significant benefit that small businesses can benefit from video marketing is to nudge their customers to make a purchase.

90%of customers said watching online videos has influenced their shopping decisions, according to Forbes. It is not surprising since a short online video can give more valuable information than product descriptions.

Customers will be able to see what they are about to buy before making the final decision, which is not impossible since an online video can contain everything, from different angles of the products to their usage.

Demonstrating all of them can entice customers to buy now rather than later.

3 Tips For Creating A Quality Video Marketing Campaign

If you decide to include video marketing as part of your business strategy, follow these tips:

1. Add Subtitles

Adding subtitles helps viewers understand more of its content. When some parts become inaudible for them to hear, added subtitles can help them comprehend the video content.

Guarantee that when adding subtitles to your online video, the text color is not similar to the color of the background. Otherwise, the subtitles will become unusable as they are unreadable.

2. Keep The Video Length Short

Since people nowadays are used to the fast pace of life, they become impatient when the online video they are watching takes so long to finish.

In that case, stick to  30 seconds to 1 minute if you plan to entice people to watch your online video on Facebook or other social media marketing platforms for your business.

3. Be Real

TikTok and Reels became so popular to everyone since it showcases the reality of everyone. When creating an online video for your business, keep things real. Stating the facts with no sugar coating words will help earn the trust of your customers.

Lights, Camera, and Actions!

There is no doubt that online videos are one of the most effective digital marketing tactics, based on the data presented.

While video marketing trends are ongoing, use online videos to your advantage by incorporating video marketing into your business strategy to broaden your reach and increase sales.

For more digital marketing tips, read more on OOm’s blog page and contact them to get more valuable knowledge.