Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You
In today’s digital age, technology has significantly transformed industries across the board, including marketing. With the advent of artificial intelligence, marketing strategies have become more practical to implement allowing companies to increase their ROI and team members to use their critical and creative skills more.
In this blog post, we want to deep dive into the examples of AI marketing and how it has been changing the marketing ecosystem.
We have highlighted the top 5 AI marketing agencies that are at the forefront of this revolution, providing businesses with innovative solutions to enhance their marketing efforts. Additionally, we have compiled 3 stunning examples of AI marketing campaigns.
Are you ready to discover the power of AI in marketing? Let’s get started!
What Is an AI Marketing Company?
An AI marketing company is basically a business that leverages artificial intelligence and machine learning to improve marketing strategies and campaigns.
AI marketing agencies use data analysis, predictive analytics, and other AI-powered tools to identify customer behavior patterns, preferences, and trends. With the help of such information, marketers can make the best decisions about which products to promote, which channels to use, and how to personalize their messages to reach the right audience at the right time. And by doing so, they don’t have to spend as much time compared to the traditional non-AI methods of marketing research and strategy development.
How Can Marketing Companies Use AI?
Marketing companies can use AI in so many ways to boost their game. By bringing AI into their strategies, they can dig into valuable insights about their customers’ behavior, preferences, and trends as we’ve mentioned in the previous section. This data-driven approach lets them create customized campaigns that really connect with customers and boost sales.
Let’s look at some examples of how marketing companies can use AI to rock their campaigns:
- Automation: Digital marketing agencies can use AI-powered tools to automate repetitive tasks, such as content creation ranging from ad copies, and newsletters to social media captions and blog posts. So, yes, automation can save time, but you should keep in mind that AI-generated content lacks human creativity and personalized touch which attracts the audience the most. So, you should be careful when choosing among the marketing automation agencies and ensure that you’re working with a successful one as they don’t forget to make the critical human touch when it comes to content creation.
- Predictive Analytics: Predictive analytics uses machine learning algorithms to analyze historical data and predict future outcomes. Marketing agencies can use AI-based predictive analytics to identify customer behavior patterns, such as purchase behavior and product preferences, and create targeted campaigns that will steal their audiences’ hearts!
- Personalization: AI-powered tools can help marketers to analyze customer data to create personalized messages. As a result of the personalization trick, they can improve their clients’ customer engagement and conversion rates. Voila!
- Design: With the help of AI, marketing companies can design creatives faster than usual. How comfortable is this, isn’t it? You can take a few more relaxed sips of your coffee while the machine’s working for you. But beware! (Okay this is a bit much.) But don’t forget to keep your design prompts to the point. If AI is used correctly with descriptive prompts it can create a magical space where the creativity of human beings and AI meet.
Best AI Marketing Agencies
Are you looking for the best AI marketing agencies and solutions? Here’s our selection:
Taking place among the best AI marketing agencies in the UK, Brave Bison offers face-to-face consultancy on three continents; you can conduct meetings in London, Bulgaria, Thailand, Singapore, Egypt, Cape Town, Manchester, and New York. But, of course, if you are into getting services online, they are ready to provide you with a brave new online world too.
When you visit their website you can find commerce, performance, social media & influencer, and media networks among the categories they focus on; in all these marketing areas they can provide you with AI marketing opportunities as they did with WWF. You can check this campaign under the next header where we’ve collected the best AI marketing campaigns, or you can visit their website and get more details about the AI-marketing collaboration of Brave Bison and WWF.
War Room specializes in programmatic campaign management, so they have been using AI for a really long time, even before it started creating waves. And their mascot, Kedet, is an AI that is created to adjust ad bids in real-time to increase reach and generate more leads!
If you are looking for a marketing automation opportunity, War Room is ready to help and of course, Kedet is always by the team’s side! They have explained what programmatic advertising is and how AI is used for marketing in a blog post. Would you like to dive deeper into the world of AI in marketing and meet the cute mascot you saw above?
If you have a startup or an established scale-up in the UK, SmallGiants can be your go-to option as they specialize in providing digital marketing services to early-stage companies!
The embracing attitude of Major Tom, as can be seen above, has met the power of using artificial intelligence in marketing, and they are always ready to help you accomplish your business goals with the help of AI. For the ones looking for a well-known marketing agency in North America to develop a marketing strategy and successful campaigns by utilizing artificial intelligence, Major Tom would be an excellent option.
If you are curious about their previous work in AI-focused marketing, you can check what they did with Zolo Realty and how they utilized machine learning for marketing purposes. But, if you are into getting some quick info, scroll down to the next header where we’ve compiled the AI marketing campaigns.
Inspiring AI Marketing Campaigns That We Love
AI has been used for marketing in different ways, but what exactly do the marketing agencies do and in which ways do the digital marketing agencies leverage AI?
Let’s answer these questions together with the help of these inspiring AI-marketing campaign examples:
Major Tom x Zolo Realty
As Zolo Realty has been growing tremendously it needed to automate marketing processes including targeting people, diversifying acquisition channels, etc. With automation and machine learning, Major Tom managed to increase 260% of Zolo Realty’s growth and lower 60% of the brand’s acquisition cost.
As Major Tom states both on their website and in the video above, this success story is credited to leveraging AI at various steps regarding the digital marketing components “faster than any human brain can imagine them.”
Brave Bison x WWF
The WWF, AI/CC Creative Community, and Brave Bison collaborated on a campaign based on the powerful use of AI. They used AI to depict a world without nature to highlight the urgency of climate change, and the visuals are pretty influential if you ask our opinion.
If you’re interested in learning more about the marketing campaign created by Brave Bison and the AI/CC Creative Community, you can easily check out the post that Brave Bison shared.
IBM Watson Advertising x Audi
IBM Watson Advertising provides both marketers and brands with a portfolio of data and AI solutions to be used in improving the decision-making processes and reducing marketing costs. In this case, IBM Watson Advertising Accelerator is used to scale personalized and high-performing creatives by leveraging AI to predict the best combination of these creatives depending on weather, time of day, and consumer reaction.
By leveraging AI to “drive performance with dynamic creative experiences,” the brand increased its conversion rates by 118% and improved the cost per model landing page visit by 271%.
How to Choose an AI Marketing Agency
To find the most suitable AI marketing agency for your business goals, we suggest you analyze the potential agencies’ work, carefully read the testimonials and case studies they share, and double-check if they are providing services specified in your industry.
After taking these steps, evaluating the communication skills of the team you’ll be in touch with can be your next step since “Communication is the key for any global business” as the founder of The Body Shop, Anita Roddick said. We know that this is not the most unique idea but its power comes from its generality, and we do love women in business, hehe.
So, if you are a global company or aiming to become one, never ignore considering the communication skills of the team you’ll be working with or the communication problems may jeopardize your success. If your ideas, creative and content-wise requests don’t resonate with their perspective or skillset, no matter how successful they are, your partnership won’t be an ideal match.
Alongside evaluating the effectiveness of communication and the relevance of past work, we also suggest you consider the agency’s technical capabilities. For example, an AI marketing company should have a really good understanding of the latest tools which range from AI-powered design tools to data analytics. Such technical knowledge enables the team to create marketing campaigns faster and target the audience better.
The top 5 AI marketing agencies we talked about in this post show tremendous success in utilizing AI to reach their clients’ goals. They used the potential of AI to make their marketing strategies and campaigns more practical and effective.
Looking ahead, we can expect more marketing agencies to embrace AI and benefit from its potential to the fullest to enhance campaigns and strategies. As AI technology continues to evolve, it will probably play an increasingly pivotal role in shaping the future of marketing. By embracing AI and combining it with human creativity, businesses can stay ahead of the curve and continue to thrive in today’s competitive market.
Before signing off, we want to express our gratitude for exploring the topic of the use of AI for marketing with us! We hope this post has given you valuable insights into how AI is transforming the marketing industry. And if you’re interested in reading more blog posts from us about AI marketing, you now have access to them!