5 Tips to Hire the Right Web Development Agency
These days, there’s an abundance of web development agencies out there, offering services all the way from brief to build. With an ever-increasing demand for digital solutions, it’s no wonder so many businesses are venturing into this field. But with so much choice, how do you know which agency to choose?
Choosing a reliable web development partner who can deliver top-quality work is not easy, but it’s essential to pick wisely. After all, with the right website for your needs, your business can reach, engage and convert a wider audience while also saving money and time in the long run.
The importance of investing in technology cannot be overstated. This is especially true for small businesses looking to scale – it’s critical to get your infrastructure in place before your business outgrows its current technological capabilities.
To prevent the headaches and get you on the right track, here are some tips on how to hire the right web development agency, whatever your business needs.
Know Your Business Goals and Target Audience
Before considering which web dev agency to approach, you need to outline why you need an online presence in the first place, and how it fits into your business goals.
You should also be able to define your target audience with precision: who they are, where they are, what they want, what they need, and where else they’re looking for it. This will give you a better idea of what you want your website to achieve and what kind of web design would work best for your business.
If you’re having trouble figuring out your goals and audience, here are some questions to ask yourself. Why do we need a digital presence? What are our business goals? Who is our target audience? How can we cater to them with a digital solution?
Start With a Plan
If you’re hiring a development agency to build you a new website or app, it’s important to have a concrete plan in place before you start the project. Make sure that you’re clear on what you want from your digital solution.
Define all the things you want to achieve, starting with the main goal and working backward – next priority, other requirements, and so on. This will help you get a better idea of the functionality of the platform, the features you want it to contain, and the actions you want it to enable (eg. sharing an item with a friend, syncing with your social media feed, allowing form submissions, etc.)
This planning stage will also help you save time and money by giving the agency a clear idea of what they’re working on, so they can hit the ground running. The more information you provide, the easier it is for the agency to come up with a deliverable product.
Of course, many web development agencies will go through a planning stage with you, but it’s helpful and cost-effective to your business if you already have your own plan or list of objectives ready to share with them.
Don’t forget to get your internal people on board, too, so that they’re aware of any changes (especially customer-facing staff) and can also put forward any out-of-the-box ideas that you might not have considered yourself.
Find the Right Platform
This is where you decide which type of platform you want to use. You have a few options here: build a custom website, choose a hosted solution, or use a CMS (content management system) like WordPress, Squarespace, or Magento.
You might also want to look into hiring a design agency to build a custom CMS for you. This is a great option if you want a completely bespoke solution that meets your every need. You can also find an agency that offers both design and development services. This way, you don’t have to hire multiple agencies, which can save you time, money, and a lot of stress.
Hire a Design and Development Team
You’ve found a few agencies that you’re interested in working with. Now, it’s time to move to the next step: which agency to choose. Start by requesting a proposal from each agency, and ask them questions – we cannot stress this enough! Make sure to ask them about the types of technologies they use, their design process, and their experience working with businesses like yours.
What have they done for other clients that match up with what’s in your plan? Case studies are particularly useful, as you might see features in other clients’ websites or apps that you’d like for your own. Questions are incredibly important here, and there’s no such thing as a stupid one.
This brings us to…
Ask These Questions
An experienced web development agency will have no trouble answering your questions or allaying your fears. Here are more questions you’ll need to ask the agencies you’ve bookmarked, to ensure that what they offer ticks all your boxes.
Ask them about their pricing model and what value their services bring to the table. When comparing proposals from different agencies, make sure to look for the following: What services do they offer? How many team members are working on the project? What are their rates? What are their estimated timelines? How do they calculate these timelines, and how do they ensure that they stick to them?
For your budget, will they have more people working over a shorter period of time, or fewer people with a lengthier project? What is their process like? Is there one person leading the project on their side to keep everyone on track?
When it comes to people, make sure you’re comfortable with the people working on the project. This is especially important if you’re working with a remote team, as you’ll need to be able to communicate with them effectively and efficiently. It’s even more critical if the remote team is working from a different time zone.
Finding the Right Web Development Agency: A Summary
As you can see, hiring the right web development agency can be a daunting task – there’s a lot to consider. It’s important to do your research, ensure you get clear answers to every one of your questions, and find a trustworthy partner that you can work with.
A reputable agency will be experienced in working with clients within your industry. They should be able to provide you with a detailed plan for success, and the milestones they’ll be reaching to get you there. And, above all else, they should only inspire and never restrict you – it’s your website, so it should be exactly as you want it to be, within your budget and timeline.
Web Development and Design at Moburst
At Moburst, they believe that your website not only needs to function seamlessly but that it should also make you proud. Your website is an extension of who you are on the web. If you want to make an instant impact, as well as build a long-term relationship with your target audience, your website needs to be on point – and it needs to make your point, too.
When developing websites for their clients, they constantly optimize. And the most critical time for a website’s success is after launch: that’s the time to see how it works, how users are interacting with it, and what to fix, add or optimize. From animations to buttons, and microcopy to technical performance issues, their team of web design and development experts will be there.
An optimized website means more conversions, more leads, increased performance, and better business decisions (ie. you’re growing and launching in other countries). This requires breaking down each element, A/B testing, optimizing UX, and more.
They also work across any platform. Whether it’s WordPress or Webflow, an e-commerce platform, or a complete custom-built website, they’ve done it before, and the results have been nothing short of stellar.
The same goes for starting with your existing website and taking the UI/UX to a whole new level. SaaS tools, apps, branded 3D sites, e-commerce – these are all things any web development company can do for you.