Tangent Created a Digital Experience and Product Design for Tommy’s

Leading UK pregnancy and baby loss charity Tommy’s has launched Dance with Peppa, a brand-new digital gift product for good with help from independent digital customer experience agency Tangent.

Tommy’s is the largest charity funding research into the causes of premature birth, miscarriage, and stillbirth, which provides information and support for parents-to-be through any pregnancy journey.

More than 60,000 babies are born prematurely each year in the UK, so many families endure the extreme anxiety and uncertainty that it can bring.

The charity appointed digital agency Tangent last year to work on their Dance with Peppa product following their success working on the My Prem Baby app together.

Over the course of the project, Tangent’s cross-disciplinary team of strategists, designers, and developers worked closely with Tommy’s to bring the product to life.

The new website allows parents, friends, and relatives to purchase a Peppa Pig dance experience gift for children. As well as receiving a posted gift pack with each purchase, children can access engaging dance lessons that are hosted on the site.

The digital experience that Tangent guided from initial concept to completion includes a homepage, Shopify checkout funnel, an access page for gift-code validation, as well as pages for the dance videos themselves.

Matt Jerwood, Head of Digital Engagement at Tommy’s, commented:

We are really excited to launch Dance with Peppa, fun and educational gift-for-good with all proceeds supporting Tommy’s work to help save babies’ lives. Tangent helped us to plan and execute this fundraising product innovation in an ambitious and efficient way, supporting us in delivering the best possible proposition.
Tangent has a great track record working with Tommy’s, we’ve really enjoyed working with them again.

Richard Trigg, Product Experience Partner at Tangent, added:

It’s been great to continue our work for Tommy’s with another rewarding and innovative project. The team worked at pace to get the initial MVP to market in a short space of time. We can’t wait to see the product help raise funds for the charity and get kids dancing!

About Tangent

Tangent is an independent digital customer experience agency with hubs in London, Newcastle, and Valencia. It was recently voted one of the UK’s top 100 digital agencies by both The Drum and Econsultancy and works with brands including IWG, Amazon, SAP, UK Power Networks, and REED.