Studio Up Developed a Versatile and Complex Communication System for Framour

Two young brothers launch a challenge to usual eyewear shops, giving life to a brand that is fresh and ready to change the way people look at things.


To design a visual identity suitable for brand communication (both off-line and digital), embodying its renewed values and mission.


Studio Up has developed a versatile and complex communication system, able to tell a story in a young and elegant way.

Art Direction

Framour allows you to change your look every day, choosing the perfect mood. The visual identity follows this variety of inspirations combining different visual languages.



The online shop is the main point of contact with the Brand. The goal was to develop an effective customer journey able to fully engage the user in his experience.

Each pair of glasses is the absolute protagonist of still-life shots. The photography enhances the design and finishes, helping the user in choosing a product so personal and rarely purchased online.

About Studio Up

Studio Up is a web agency that creates innovative digital projects. To give their best in every project, they have learned to think outside the box. They are curious and able to adapt to tools that are constantly changing.