RMG Media Agency Modernized the Frontend Experience for Anova

RMG Media has created a future-proof brand appearance to re-developed the frontend experiences for the Anova reflecting its holistic design concept.

Family-owned and headquartered in St. Louis, Anova has been a leading innovator in site furnishings in terms of both design and manufacturing for over 40 years. By controlling the entire design, engineering, and manufacturing process, Anova’s holistic approach provides customizers with a combination of customization and quality rarely found in furnishings today.

Upbeat Site Furnishings, Anova’s sister company, has established itself as the premier direct mail catalog and web marketer of B2B site furnishings.

Together, Anova and Upbeat represent over 50 manufacturers of quality products such as tables, benches, recyclers, and much more. Anova and Upbeat partnered with RMG to modernize their frontend experience and streamline the management of their multi-store content and catalog.

How RMG Media Helped


  • Mobile Responsive Design
  • User Experience Design
  • User Interface Design
  • Development

  • B2C & B2B Implementation
  • Backend Development
  • Frontend Development
  • Software Architecture Design
  • Devops

  • Application & Infrastructure Support
  • Managed Cloud Hosting
  • Software Development Lifecycle Management

Anova helps businesses design spaces that enhance landscapes, strengthen communities, and positively impact the environment by transforming sustainable materials into beautiful, comfortable, and durable furnishings. Anova’s products help its customers obtain credits toward LEED certification (Leadership in Energy and Environmental Design) while minimizing their own carbon footprint through advanced manufacturing techniques, environmentally friendly practices, and recycling materials whenever possible.

As their selection of outdoor furnishings continued to grow, Anova partnered with RMG to modernize their brand experience and present their products with the same level of elegance as their designs. In order to create a future-proof brand experience that works both online and off, RMG built a progressive web app (PWA) with a React frontend and decoupled it from Anova’s Drupal backend.

RMG then moved Anova’s catalog from Drupal to Magento 2 and helped them manage their diverse library of content by creating custom content types with pre-defined templates such as case studies and grant proposals.

RMG updated the data structures on Upbeat.com to follow the same rules as Anova’s. By using the same backend data structures, designs for the product picker, and image standards, Anova could manage a single catalog and content library that powers both sites.

On top of these changes, RMG streamlined the catalog by building a custom “portfolio” entity that allows prospective customers to find items by theme (modern, classic, traditional, natural) instead of by item type (bench, table, recycling bin, etc.).

Focus then shifted to simplifying, updating, and automating the connections between Upbeat’s commerce systems and procurement systems. RMG created two-way integrations to the vendor systems used by Anova’s biggest clients, allowing for the handling of custom order information between specific customer portals and fulfillment centers while also pushing the order information back to Magento.

RMG also built a product customizer, usable on both websites, that merges multiple images based on options selected by the user. As selections are made, the customizer automatically layers images to build real-time product previews and create the right specifications for fulfillment.

Together, these changes help Anova scale its business as its catalog, supplier list, and customer base continue to expand. The result for Anova is a modern, easy-to-manage shopping experience with content and customization options that delight customers and promote sustainability.

About RMG Media

RMG Media is a full-service digital commerce agency that guides B2C and B2B retailers through digital transformations and quickly ramp up growth in their digital channels.