Repositioning a Packaging Company for the Next Stage of Growth

Ultra Labels is a leading Australian-owned business that provides custom label and flexible packaging solutions using cutting-edge print technologies. Ultra Labels approached Viabrand to help prepare their business for the next stage of growth.

A Quality-inspired Brand Refresh

Viabrand refreshed Ultra Labels brand look to reflect its role as a premium provider of packaging solutions as they expanded into new digital printing and flexible packaging options.
Viabrand analysed the market, competitors and the client’s brand strengths, target markets and buyer personas to develop a brand refresh strategy.

A Logo that Merges Two Unique Talents

The Stockley and Pagano ‘shield’ logo mergers the two initials of the directors and symbolises the protective nature of the service they offer their clients. The logo captures their brand essence by incorporating warm champagne tones to symbolise the warmth and sincerity in their consultative approach to clients.

Viabrand then reinvigorated Ultra Labels’ branding assets to reflect its position as a quality packaging solutions provider whose work, consultation and customer service exceeded industry standards.

Updating brand colours to symbolise energy (red), sophistication (black) and refinement (cool gray), Viabrand encapsulated the underlying quality story that was driving the growth Ultra Labels was experiencing during the next phase of its business.

Refreshing All Branding Assets

Taking the updated brand look through to Ultra Labels’ marketing assets involved a refresh of its logo and other materials, including:

  • Brochures
  • Sales templates
  • Business cards
  • Letterhead
  • Advertising templates
  • Email signature
  • Social media templates

A Refresh Designed for Growth

With a brand refresh to reflect its quality offering, Ultra Labels has positioned itself as an innovator in the packaging market with superior digital printing capability and flexible packaging production.

About Viabrand

Viabrand are a team of Brand Strategists, Brand Designers and Brand Marketers, helping brands reach their goals.