Rablab Has Propelled YouTube Display and Facebook Campaigns of Vans Canada

Rablab has undertaken the task of running the advertisements in various channels for Vans Canada.

Rablab’s Mandate

Vans Canada commissioned Rablab to implement the investment strategy on various social networks as well as digital signage. This mandate stems directly from the arrival of the Vans Canadian online store (Vans.ca) in June 2017.

Rablab’s Objective

Maximize brand awareness in Canada. Increase the engagement rate and fanbase via the use of social media. Use creative advertising formats.

Rablab’s Performances

Nearly 85 million impressions, nearly 20 million views on videos (min 3 sec.), 3200 additional likes on the Vans Canada page generated by ads, 24,255 reactions generated via Facebook, 66.6 reduction % of the cost per view (Youtube), a view rate surpassing the average provided by Youtube of 200%.

The company

In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the whole skate culture adopted Vans shoe as their favorite brand and today Vans still represents a look that epitomizes the Southern California lifestyle.

About Rablab

Rablab is a web marketing agency specializing in organic reach (SEO), paid search (SEM) and social media marketing (SMM) strategies.