PureGym and Kingfisher Direct Among Additions to Impression’s Client Roster

Digital growth agency Impression begins the second half of year by announcing an influx of new client wins.

Following a period of high growth, Kingfisher Direct has appointed Impression’s SEO team to devise and deliver an organic strategy to boost brand awareness and achieve ambitious longer-term goals.

PureGym has also appointed Impression’s organic services to work alongside its existing SEO partners. The agency will complete an SEO audit and provide recommendations to help the UK-based brand be more visible to consumers searching for gyms close to them.

Nourished, a premium personalised nutrition brand, sought an agency that had a joined-up and intelligent approach to paid media marketing. Impression’s paid search and social teams will assist Nourished in taking its growth to the next level.

Sapio Sciences is a global business serving 8 out of the top 10 biopharma companies and has appointed Impression to manage its PPC & SEO strategy and execution. Impression will help grow the number of conversions generated through the site and increase share in a crowded market by uniting Sapio’s exciting, unique proposition with an innovative digital strategy.

Speaking of the new partnership, Caitlin Stanley, Chief of Staff at Nourished, said:

We are thrilled to announce our partnership with Impression to support the rapid growth of our D2C channels. With their expertise and innovative approach, we are confident that together we will take our content to new heights and captivate our audiences more effectively.

Gaby Fletcher, Marketing Manager at Kingfisher Direct, said:

We’re really excited to be working with the team at Impression to take a new direction with our SEO strategy. We were thrilled with the way they’d understood our business objectives during our initial meetings with them, and we’re really looking forward to getting work started with them.

Adam Bly, Head of Growth at Impression, said:

These new partnerships round off a very exciting period of growth for our agency. They validate the innovative team that we have here and the impactful work that they do. We also know that right now, every brand up and down the country is scrutinising each pound spent, so we are incredibly proud that each of the partners mentioned here is choosing to make these investments with us as their agency partner.

Impression, which reported 30% revenue growth in 2022, was named Campaign UK’s Performance Marketing Agency of the Year as well as Best Agency to Work For at the UK Company Culture Awards.