TORTUS Appoints The SEO Works for Integrated SEO & PPC Approach

TORTUS, a generative AI healthtech company, has selected multi-award-winning digital agency The SEO Works to manage both their SEO and PPC approaches.

The TORTUS lead product, O.S.L.E.R, automates the clinical documentation process for final sign-off by clinicians – including pre-chart summaries, visit notes, lab requests, coding, and more – by listening to the clinician’s conversation with their patient and seamlessly interacting with any electronic health records (EHR) system.

The tool was designed to remove the administrative burden from clinicians, to tackle rising burnout rates, and to unlock time and capacity for the delivery of high-quality patient care.

As a new and rapidly expanding business, in the emerging sector of AI, there was a big opportunity to cement their place in the search results and get ahead of the competition. But TORTUS’s ambitions went beyond this, as they sought to become market leaders in their own right.

With this in mind, it was decided that investment into both organic and paid visibility would be crucial for success. This was followed by an extensive search for a digital agency partner who could offer integrated services, leading to an enquiry with Sheffield-based agency The SEO Works.

The award-winning agency’s team swiftly got to work on several in-depth audits for both the website and advertising accounts. The resulting findings identified a range of opportunities that could be taken to propel TORTUS to its desired level of visibility – all of which were highlighted in a competitive pitch process. The detail of the proposed strategies, combined with a strong track record in the software industry, made The SEO Works a perfect fit for the task at hand.

On the decision, TORTUS’ co-founder and CEO, Dr Dom Pimenta, said:

We chose to work with The SEO Works because they came highly recommended from other entrepreneurs in the space. From our very first contact, the team was professional, thorough, and incredibly insightful. I’ve been particularly impressed by their speed, which we value above all else as a start-up.

TORTUS’ website is relatively new, so the campaign is focused on building both SEO and PPC approaches from the ground up. Focusing on key tasks such as keyword and competitor research to inform the strategy and targeting, the respective teams will then work in unison to deliver the integrated campaign- all helping to contribute towards the end goal of improving visibility.

Alex Hill, Sales Director of The SEO Works, said:

There’s a reason we have such a strong reputation when it comes to the software industry and that’s down to our consistency when it comes to the results. This, combined with our strong track record on integrated campaigns, means we truly believe we are a perfect fit for TORTUS and will be best placed to help them achieve their digital goals. We hope that this is just the beginning of a fruitful relationship between the two of us and look forward to working with them.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the software sector including Minesoft, Agilio Software and 3Squared.


TORTUS is a London-based generative AI start-up founded by cardiologist Dr Dom Pimenta and machine learning engineer Christopher Tan following their participation in the Entrepreneur First accelerator programme.

The company’s unique generative AI platform, O.S.L.E.R., was designed to assist clinicians by automating a variety of time-consuming everyday tasks, with the goal of eliminating burnout and human error from healthcare.

About The SEO Works

The SEO Works are an award-winning provider of digital marketing and websites for leading brands and prospering SME’s across the UK. We help businesses measure, understand, and fulfil their online potential.