9 Online Marketing Tips for Your Rental Property

As a landlord or property manager, one of the biggest challenges today is reducing your vacancy rates. However, this is a problem that you can resolve by professionally marketing your rental property online.

Here are the top five online marketing tips you need to attract more tenants:

Have a competitive pricing strategy

The real estate industry has gotten so competitive that price differences in rental rates determine whether you will attract tenants or not. You need to stay on top of your pricing strategy by having better insights into the average rental rates in the local market. A highly efficient way of achieving this is by regularly using a rent estimate tool to help you know how to competitively price your rentals to ensure fair rent prices while also ensuring you receive a positive return on investment.

Use SEO best practices when creating your listings

There are several SEO strategies to learn before starting your listing campaigns. This will help you create listings that will attract the right audience by using the right keywords and providing potential tenants with the information they are after. Generally, your listings should have attention-grabbing headlines, and its content needs to send out a message of quality and outstanding services.

Go heavy on visuals

Generally, potential clients are not interested in flowery language, as all they want to see is what they will get from you. Save yourself the trouble of going back and forth with potential clients by providing high-quality photos of your rental property. Go the extra mile by providing virtual tours of your property and see how fast the right tenants will start calling.

Have a professionally designed website

Everyone wants to deal with a professional when it comes to rental property. Make the best impression by using premium HTML templates for your website and giving all your visitors the experience they deserve. Your website content needs to be as compelling as your listing and provide all the essential details a tenant would be interested in. Ensure you have as many photos as possible of the listed property on your site. 

Use paid advertisements

The secret to outshining your competitors when marketing your rental property is never to limit yourself to a single platform. Right from the moment you choose to post your listing, make it a priority to use several listing sites. You never have to worry about doing it manually, as with modern technology, you can automate this process. For paid advertisements, leverage social media platforms such as Facebook, Twitter, and Instagram to reach out to a specific target audience and attract more potential tenants in a shorter period. You may also want to hire a digital marketing agency to help create an effective online marketing campaign. 

Know your target audience

Before you start your marketing campaigns, find out who your target audience is. Who is your rental property ideal for? Map out demographic market research to help you get relevant details about your prospects such as their age, location, and income. You want to direct your marketing efforts to the people that can afford it. If your rental property isn’t ideal for a certain age group, the results from your demographic research will help you target the right audience. This will help you create valuable marketing content that strikes their interest in your property.

Focus on long-tail keywords

Long-tail keywords receive less search traffic than normal keywords, but their conversion rates are higher as they’re more specific. Start off by finding out what’s trending in the real estate industry, and use keyword research tools to find relevant long-tail keywords. Use these keywords to create high-value content to enable your audience to find you on SERPs. This will drive traffic to your website, boost your SEO, increase conversions, and boost sales.

Take advantage of social platforms

Social networks are great marketing platforms for real estate. You may share your property listings on relevant Facebook groups, your feed, and the marketplace and leave clickable sharing links to enable the audience to share your posts with their friends and on other social platforms. This ensures wider reach as more people gain an awareness of your brand.

You can also post high-quality photos and videos on Instagram and Twitter, highlighting all the important features of your rental property to attract renters. Leave contact details for interested prospects to reach you.

Additionally, create a social calendar to guide your marketing strategy and include automation tools and the key metrics you intend to track. Tracking your social marketing metrics helps you determine whether your efforts are paying off. It also shows you the parts of your strategy that need improvement.

Exercise professionalism

The way you present yourself to your prospects will determine the success of your online marketing campaigns. Interact with your prospects and conduct your campaigns across social media platforms in a professional manner. This will compel your audience to trust you and likely rent your property. 


It takes a lot to keep up with the competition being witnessed in the real estate industry. Technology has levelled the playing field, and it is only by maximizing on it that you can create a positive cash flow from your rental property. These tips will help you attain the competitive edge you need as a property owner or manager.