Tennis is where it all started for Ellesse. Brave Bison‘s On Point campaign with the Italian sportswear brand, reignited their roots in the minds of a new generation, appealing to its core target audience of street-savvy 18-30-year-olds.
Enter, On Point. “On Point” was Brave Bison’s solution for connecting street style and tennis – delivered by a crew of carefully chosen influencers.
This included David Vujanic – Presenter, Harry Pinero – Presenter, Ed Gamble – Comedian, Yasmin Evans – Radio DJ, and Terri Higgins – Stylist, all of whom connected with the target audience. Brave Bison transformed their usual looks to inspired tennis style-ups and released them to the world through their Instagram accounts.
Brave Bison’s On Point influencers were also sent to Wimbledon for the first time, documenting their experience to their engaged followers and further cementing Ellesse as a culturally relevant sports apparel brand.
Game, set, and match.
This social content campaign culminated in a pop-up event in London’s Soho, where custom-designed Ellesse products were given away.
Brave Bison’s results spanned Instagram through their influencers and the Ellesse brand page as well as their own, relevant channels on Facebook. The campaign reached more than 6m people, with over 3m views and 80,000 engagements.
About Brave Bison
Brave Bison is a social marketing agency. From influencer marketing & branded content to paid social & channel management, they help global clients to reach their full potential.