Meerkat is a new video streaming app that allows iOS users to post live video to Twitter in just one click.

Meerkat – a live streaming application, was created by San Francisco based tech firm, Life on Air and launched on Friday 27 February. In its first week, Meerkat acquired 28,000 users. On Thursday, 18,000 of them watched at least one stream; the number of streams watched increased 100 percent from Thursday to Friday.

It is designed specifically for Twitter. Users sign in with their Twitter accounts, and sign up to follow people on the service based on a list of who’s popular and who they follow on Twitter.

Using Meerkat, users can livestream a video with their iOS cellphone or tablet to all of their Twitter followers. Users can either capture video from their smartphone and notify their Twitter followers that they can stream the footage in real time, or watch someone else do the same while interacting on screen via typed messages.

A link to every stream users publish is tweeted out automatically, and users can see the profile pictures of people who are watching a stream, along with any likes and comments. These comments are tweets, as well as living natively within the app. Users can also choose to schedule their streams for later on.

The streams are ephemeral – they start when users hit “stream,” and end after the streamer presses the stop button. Meerkat does not record the streams, so people who do not catch them live just miss out.

Ben Rubin, founder of Meekat said;

Recently, we’ve been thinking about the wide range of news events and conversations happening around the world. Whether it’s civil rights issues being protested in Ferguson or musicians interrupting each other at an awards show, we kept wondering if we could get access to these moments in an easier way.

We wanted to give you the option to press one button and stream live video over Twitter in the most frictionless way possible. Seamlessly moving the conversation that happens on the live stream to Twitter and vice versa.

You can download Meerkat app from the iOS App store for free.