Meta Introduces AI Integration & New Features to Transform Instagram
Meta’s recent all-hands meeting heralds that expected AI integration into Instagram is officially becoming a reality!
According to a statement Zuckerberg made to Axios, Meta is embarking on a groundbreaking journey, infusing generative AI into its flagship platforms, Facebook and Instagram.
In the last year, we’ve seen some really incredible breakthroughs – qualitative breakthroughs – on generative AI and that gives us the opportunity to now go take that technology, push it forward, and build it into every single one of our products.
This statement marked the dawn of a forthcoming era, where the fusion of AI and user engagement is closer than ever before. We’re all aware that a great number of companies are using AI in digital marketing, but that move is bold!
Fortunately, we also have test images – thanks to a well-known mobile app reverse engineer and researcher, Alessandro Paluzzi.
Feature 1: The Generative AI Sticker Tool
Instagram is undergoing a creative renaissance – a generative AI sticker tool is coming to life! Via that AI sticker tool, Instagram users can translate text prompts into custom graphics and enjoy limitless creativeness.
At the end of the day, it’s expected that new-age tools will pave a new way for visual storytelling while current AI tools are working exceptionally well & making strides in transforming the creative process.
Feature 2: AI-Infused Conversational UI
Meta also delves deeply into the heart of content creation – via generative AI tools which allow users to wield real-time control over their uploads, Instagram users will be able to remove & replace elements within photos and videos seamlessly.
#Instagram is working on an AI tool for the Story editor to remove unwanted objects from photos 👀 pic.twitter.com/nDUWrFbivO
— Alessandro Paluzzi (@alex193a) July 18, 2023
Isn’t it the revolutionary move the users have been waiting for years?
Feature 3: AI Chatbots
Instagram is taking a bold step into the world of conversation.
Taking cues from Snapchat’s My AI chatbot tool, Instagram is playing around with a user interface (UI) powered by ai. This thrilling move aims to give users Direct Messages a whole new vibe, connecting the dots between human interaction and cutting-edge tech.
#Instagram is working on bringing AI Agents (Bots 🤖) to your chats for a more fun and engaging experience 👀
ℹ️ AI Agents will be able to answer questions and give advice.
You'll be able to choose from 30 different personalities. pic.twitter.com/4eWLBbvs8w— Alessandro Paluzzi (@alex193a) June 5, 2023
The end result? A communication experience within the app.
#Instagram is working on a new feature for Direct messages: Message Summary 👀
This new tool will likely be powered by #Meta #AI pic.twitter.com/j2lJhfFCBg
— Alessandro Paluzzi (@alex193a) July 30, 2023
Feature 4: Generative AI Content Labels
Another one?
As a part of their transparency optimization, Meta also adds new labels to Instagram to highlight the importance of user awareness.
#Instagram is working to label the contents created or modified by #AI in order to be identified more easily 👀 pic.twitter.com/bHvvYuDpQr
— Alessandro Paluzzi (@alex193a) July 30, 2023
Through a set of labels that shed light on AI-generated content, the company aims to reflect its “trustworthy” approach to AI integration, ensuring users are active participants in the creative process.
Ready to Say “Wow?”
With the great involvement of generative AI tools, it seems that Instagram wows its users while carrying them from being spectators to real-time creators.
In case you’re one of the users of Instagram – probably yes – get ready in advance for changing your way to connect, communicate and create with endless possibilities.
And, it’s high time to ask yourself whether generative ai changes our lives radically.
