On August 6, Major Tom is having a webinar in partnership with Salesforce and Traction on Demand.
Effective customer engagement means more than simply “flipping a technology switch”, Salesforce Marketing Cloud is purpose-built to deliver personalized engagement with customers throughout their lifecycle — at scale. It involves the effective use of data, content and communication channels to help guide customers to your desired next best action.
Many marketers have pieces of the strategy in place, but they need an effective process to identify the key elements. Consumers today are spoiled with experiences like Amazon that are catered to “next-day delivery” so, how can you unlock that power?
Salesforce, Traction on Demand, and Major Tom are joining forces to provide you with ideas and tactics that you can use to deliver an effective Marketing Cloud strategy. From developing a robust content marketing strategy, to identifying the most valuable elements to enable in the Marketing Cloud, to understanding some of the hidden tools and features that will help you maintain and optimize your results.
Whether you’re looking to implement the Marketing Cloud or you’re an existing Marketing Cloud client, this webinar will provide you with effective approaches to drive meaningful customer engagement.
Date: Thursday, August 6
Time: 4pm EST / 1pm PST
Sarah Hajaghaie, Solutions Engineer at Salesforce
In today’s heavily digitized world it is important to create longstanding and seamless relationships with every follower, client, prospect, manager, team member, friend, dog, etc. — basically it should be easy! This is where she comes in. She is a #marketingnerd with some ninja-like capability to personalize.
She has been fortunate to work alongside and manage some of the most creative and innovative individuals across NA and Europe, in challenging roles from demand generation to marketing operations. She loves all things Salesforce, combining manual and AI to power communication is all kinds of exciting. Who doesn’t like it when they go on a website and are served up exactly what they are looking for? Or get a travel email at the perfect time when you are thinking a vacation would be great! This is the level of just-in-time content delivery that she likes to focus her attention on!
David Jenkins, Data-Driven Marketing Principal Strategist at Traction on Demand
David is a huge believer in utilizing the power of data to achieve marketing success. In his career, he has repeatedly helped businesses thrive by implementing data-focused initiatives that drive go-to-market strategies.
He has over 25 years’ experience implementing and leveraging data-driven solutions in both B2B and B2C environments. During his career at Traction on Demand, he has worked with over 50 companies devising and implementing marketing & data-driven solutions. Prior to working at Traction, he held Marketing leadership positions with Business Objects, TELUS and BuildDirect.
David has extensive experience in data-driven marketing, lead management, data warehousing, data mining, website optimization & online demand generation.
Chris Breikss, Founding Partner of Major Tom
Chris Breikss is widely recognized and regarded as being a man of ideas, innovation, and boundless energy. An entrepreneur at heart, Chris recognized a trend pointing to significant business potential in digital marketing and in the year 2000, his agency, Major Tom, was born. He focuses his time on business development leading the sales and marketing team as well as heading up research and development and launching new digital marketing products.
About Major Tom
Major Tom is a full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape.