Denny’s Canada Names Major Tom as Digital Agency of Record

Major Tom announced today that it has been named Digital Agency of Record for Denny’s Canada, a division of Northland Properties Corporation.

Major Tom was awarded the account following a competitive multi-agency review process to identify a partner that would reinvent the 60-year-old chain’s digital presence. This will be the first time the two companies have worked together.

Moving forward, Major Tom will lead all digital marketing and advertising for Denny’s, including brand, creative, media and the development of a new website.

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Megan Gardiner, Senior Marketing Manager for Denny’s Canada commented,

With locations right across the country, Denny’s is Canada’s diner. The brand has a rich story to tell, we’re delighted to have the opportunity to create a modern digital presence to reintroduce what makes Denny’s an amazing dining experience to today’s online audience.

Major Tom will be building a new digital presence for Denny’s from scratch. The agency, a full-service company that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape, will also develop a comprehensive content and social media strategy, alongside a new website to completely reinvent the restaurant chain’s digital presence.

Miles Sellyn, President of Major Tom also commented,

Denny’s is the ideal client for Major Tom. Because they’re hungry for innovation and creativity. They have a curious mind and want to explore the limits of what is possible in digital, which is exciting for all of us at the agency.

This is a multi-phase project that will tap into the full suite of Major Tom’s services, including ongoing marketing automation and digital advertising activity.

Denny’s Canada selected Major Tom based on the agency’s unique experience in the food and beverage space as well as their enviable roster of high profile hospitality clients including COBS Bread, Cactus Club Restaurants, Little Potato Company, Shark Club Sports Bar & Grill, and the Donnelly Group.


About Major Tom

Major Tom is the next iteration of digital marketing — a full-service agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. With offices in New York, Toronto, and Vancouver, Major Tom has a team of more than 75 specialists covering the full spectrum of strategy, marketing, development, and creative.

About Denny’s in Canada

Northland Properties currently owns and operates 59 Denny’s Restaurants across Canada and has a well‑deserved reputation for quality and guest satisfaction. From fluffy pancakes to crispy bacon and juicy burgers to the Fit Fare® Menu, guests will always find delicious value and variety 24-hours a day.

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