Metric Design Studio has recently won the pitch to become Kaspersky’s China social media agency. With this new alliance, Shanghai-based Metric Design Studio will work to help Kaspersky, a leading multinational cybersecurity company formerly known as Kaspersky Lab, build up its China social media presence.
It is no secret that China is becoming increasingly digital. As more and more information technology-focused companies arise, the demand for internet security also increases. Kaspersky aims to tap into this market with its top cybersecurity products, and with Metric Design Studio by its side.
Sanjeev Nair, Asia-Pacific Social Media Manager at Kaspersky said:
We picked MDS as our agency in China as they had the best ideas which were well within the direction we wanted to take. They ticked the right boxes and formulated a solid plan to build our social media presence in China.
Metric Design Studio will connect Kaspersky to Chinese consumers through popular Chinese social platforms, namely WeChat, Weibo, Zhihu and Toutiao. The scope also includes content strategy, Chinese localization, day-to-day maintenance, crisis management and use of influencers over the next year.
Daniel Cheng, Owner and Creative Director at Metric Design Studio, said:
We are excited to be working with such a leader in cybersecurity. The team at Kaspersky is really progressive and understands the unique needs of this market.
A lot of international companies trying to reach China are unfamiliar with Chinese social media or are using it ineffectively, and that’s where we step in and take their strategy to the next level to really reach and engage with their target market.
About Metric Design Studio
Established in 2013, Metric Design Studio is an award-winning independently owned digital agency in Shanghai. They help both international and Chinese brands navigate China’s digital landscape through web design and development, WeChat account management, e/m-commerce solutions, visual identities, graphic design and videography.
Founded in 1997 in Moscow, Kaspersky is a leading multinational cybersecurity company protecting over 400 million users and 270,000 corporate clients. They offer a variety of cybersecurity products, with their consumers ranging from individuals to large enterprises to governments.