Isadora Agency Delivered Creative and Elegant Website for TravelStore

TravelStore delivers thoughtful travel plans customized to meet the needs of clients’ diverse interests. Dedicated agents, known as Travel Experts, set the company apart, building long-lasting personal relationships with clients to craft unforgettable, personalized travel experiences around the world.

The Mission

TravelStore needed a custom web design agency to develop a creative, elegant website to showcase its value and expertise.

The Strategy

The Isadora team began by creating a user journey map, which was key to understanding TravelStore’s clients. Breaking down the user task flow allowed them to define areas of the site important to each user group.

Icons & Imagery Details

Isadora Agency custom-designed a collection of icons and illustrations to support service-oriented content throughout the site. Unique iconography designed to match TravelStore’s well-established logo style adds an extra layer of personalization to the site experience. Each destination page features a unique, true-to-life contour map of the local geography.

The Homepage

The homepage immediately captures the user’s attention and encourages them to create their own experience, drawing them deeper into the site. This personalized experience reflects TravelStore’s one-size-doesn’t-fit-all mentality.


Choosing where to vacation can be daunting. Landing pages for each destination display snippets showing key facts like weather, dining recommendations, and client reviews to help users select an option that best suits them.


It was important to let users know that TravelStore serves discriminating corporate travelers as well. The corporate landing page is designed to acknowledge each organization’s needs and culture and reinforce the core message: personalized service.

Agent Profiles

To streamline conversions and reinforce personalization, each agent has their own profile page. Agent profiles are presented in a more personal social-media style format, allowing them to showcase their unique personalities, complete with their own photography and writing. They also list the agents’ expertise, favorite trips, certifications, client reviews, and contact information.

Responsive layout

A responsive mobile version of the site caters to users on the go. It presents all the information found on the desktop site in easy-to-digest chunks for easily distracted viewers.


A mega menu simplifies navigation through various countries.

About their decision to partner with Isadora Agency, SR. VP of Leisure, Dan Ilves, said:

With the launch of our new website… I do want to once again convey to you that everyone on our side involved in the selection of a custom web design agency unanimously voted for Isadora Agency as our final choice, and while it became clear during the past year, and we certainly now know, we made the best possible decision in selecting your team for this project.

Provided Services:

  • Customer Journey
  • UX/UI
  • Web Design
  • Copywriting
  • Web Product
  • WordPress Development Services
  • User Experience Design

About Isadora Agency

Isadora Agency is a web design company and leader in enterprise digital transformations via branding, UX Design, Product Design, eCommerce, and ongoing web development & management.

About Travel Store

Enterprise WordPress development & strategic design were just a few of the services sought out by partner TravelStore. This leading travel planning brand is one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.