The awards, which recognise excellence amongst Google partner agencies, are judged by Google themselves and require agencies to prove:
- Technical ability
- Application of best practices
- Innovation and creativity
- Exceptional results (ROI / ROAS)
Being shortlisted in the Shopping category is a fantastic accolade, especially given how competitive the e-commerce sector is. Impression is really passionate about driving excellent results for their clients through Shopping, and regularly combine best practice with new ways of thinking – including new technologies, script use and user-driven insights – to deliver on this.
As well as exemplifying best practice, innovation and great results across the board, the Impression team also had to prove to Google that they had delivered this on specific campaigns. The example below is one which we sent to accompany their awards application, showing impressive returns on their client’s spend.
For more case studies from Impression, visit their impressive Portfolio.
If you’d like to speak to them about how their multi award winning team can help you drive better returns across paid and organic channels, get in touch with them today.
We wish good luck to all shortlisted digital agencies at the Google Premier Partner Awards!