Reddoorz is Southeast Asia’s largest and fastest-growing, technology-driven hotel management & booking platform.
With over 1000 properties across Southeast Asia, their vision is to enable people to travel more and provide an affordable, reliable stay in all major cities and destinations.
The Business Problem
Reddoorz approached First Page Digital Singapore to improve Reddoorz hotel bookings by ramping up organic traffic and search visibility.
To boost organic traffic, First Page Digital Singapore needed to rank the site for top generic keywords but the site wasn’t even ranking for branded terms.
This was mainly due to a site rendering issue and First Page Digital Singapore needed to work closely with the Reddoorz product team to solve this as well as other technical issues that First Page Digital Singapore found during the site audit.
How First Page Digital Singapore Solved It
The approach taken by the team at First Page Digital Singapore is to firstly identify the top keywords and create optimized content for all cities’ landing pages.
Priority was given to resolving technical issues such as fixing a prerender middleware for search bots to crawl and index the site, optimizing metadata, hreflang, sitemap, redirect loops, schemas, and splitting of sitemaps, among other elements.
About First Page Digital Singapore
First Page Digital Singapore is Singapore’s premier full-service digital agency established in 2011 specialising in SEO, SEM, ORM, Social Media, Content and Creatives.