How Great Brands Are Empowering Audiences On Instagram

Introducing Instagram brands that stand out and promote their products in a creative, entertaining way.

The use of the creative potential of a wide range of media and collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn from other creative brands that are already crushing it at empowerment marketing, which means making your audience and their aspirations an integral part of your campaigns and brand stories.

Instagram isn’t just a social network for individuals anymore.

  • Marketers use Instagram to promote their brand and engage with the audience.
  • People use Instagram for inspiration and social connection, so the best brands on this social medium are those that speak to shared values, greater possibilities and personal growth.

The best way to communicate your message on Instagram is to engage people’s attention and produce content that emotionally resonates with your audience.

Let’s see how the most creative brands empower their audiences on Instagram:


Oreo is definitely knows how to promote a simple product in all kinds of different, creative ways. They inspire their consumers by posting playful, simple and beautifully made videos and photos.


Open up with Oreo and share a new view on the world together.

Film zamieszczony przez użytkownika OREO (@oreo)

Califia Farms

Califia Farms produces natural beverage products. What they do best on Instagram is create fun, playful videos and GIFs. Check out this brilliant idea:


Starbucks stands out on Instagram – thanks to its simple, beautifully made photos and videos. Here are some examples:


Milk and Cold Brew’s special blend reveals a message at the end…Happy #NationalColdBrewDay ? #❤️☕️

Film zamieszczony przez użytkownika Starbucks Coffee ☕ (@starbucks)


Caramelly, honey, yummy. With honey-sugar crumble.? #CaramelizedHoneyLatte

Zdjęcie zamieszczone przez użytkownika Starbucks Coffee ☕ (@starbucks)

Nike Women

Nike Women features empowering images of fierce women. The pictures have bright colors and simple backgrounds, making each photo eye-catching and engaging.


GoPro’s Instagram is full of exciting, joyous, exhilarating images, taken obviously with GoPro camera. A lot of these photos are user-generated and they feature the “Photo of the day” each and every day. This is a great idea to engage and reward followers.

Lonely Planet

The iconic travel guidebooks will inspire your next trip. But for breath-taking pictures of the nature, they also post travel titbits, tell personal stories and introduce local cuisines. Interesting, educational and visually pleasant.

Under Armour

Under Armour captures strength in every discipline – from ballet to boxing. Their marketing campaign “I Will What I Want” (here is the video for the creative campaign) is an empowering movement that shows the followers they really can achieve anything they want to.


@USAGym is strong enough to carry the weight of a nation. #RuleYourself #IWILL Watch the full clip. Link in bio.

Zdjęcie zamieszczone przez użytkownika Under Armour (@underarmour)

If you want to know more about using Instagram for business, HubSpot prepared a great guide explaining every step from determining brand guidelines, to the anatomy of the perfect Instagram post. You can download it on HubSpot website. Also, check our best Hubspot agencies for your business and Instagram Account Growth articles for further reading.


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