George Sharpe

George Sharpe is the co-founder of Favoured and former marketing lead at Apple. He was responsible for launching Apple Music globally as well as working on other apps such a Pokemon Go and Clash Royal. Prior to Apple, George looked after global launches for award-winning artists including Taylor Swift and Sam Smith.

essential-app-growth-hacks-for-2024
essential-app-growth-hacks-for-2024
blog Mobile Marketing

10 Essential App Growth Hacks for 2024

In today’s world, where we can’t imagine life without smartphones, the sheer number of mobile apps out there is pretty mind-blowing. With over 1.7 million apps in the Apple App Store¹, the challenge for app developers and marketers isn’t just …

mastering-the-customer-journey-a-comprehensive-guide-for-app-success
mastering-the-customer-journey-a-comprehensive-guide-for-app-success
blog Digital Marketing

Mastering the Customer Journey: A Comprehensive Guide for App Success

In the world of mobile applications, understanding the user’s journey is essential. Unlike any other digital interaction, apps reside within our personal devices, coexisting with messages from friends and photographs of loved ones. They are not merely a utility but …

mastering-email-a-b-testing-for-mobile-apps-ultimate-guide
mastering-email-a-b-testing-for-mobile-apps-ultimate-guide
blog Email Marketing

Mastering Email A/B Testing for Mobile Apps: The Ultimate Guide

Welcome to the world of email A/B testing for mobile apps! Here at Favoured, we’re all about delivering the best results for our clients, and that includes mastering the art of email marketing. In this guide, we’ll take you through …