eDesign Interactive Helped Weaver Popcorn by Designing a Stellar Website

eDesign Interactive built a solid understanding of Pop Weaver’s business and market positioning in order to design a stellar website.

About the Client

Based in Indiana, Weaver Popcorn Company, Inc. was founded in 1928 and is the largest popcorn company in the U.S. Their popcorn is sold in more than 50 countries around the world.

The Role of eDesign Interactive

  • Web Design
  • User Experience
  • Front-End Development
  • User Interface Design
  • Project Management
  • Web Animation
  • 3D Animation
  • Product Photography
  • Copywriting

A Dedicated Effort

Every element featured on Pop Weaver’s homepage could have its own case study. That’s how much attention eDesign Interactive paid to each detail. They spared no resources, creative ideas, or efforts for this project, putting in over 352 hours for the design alone!

Research Phase

In order to design a stellar website, eDesign Interactive started by building a solid understanding of Pop Weaver’s business and market positioning. Over several weeks they visited multiple plants and offices.

They studied Pop Weaver’s competition, customers, partners, manufacturing process, business goals, corporate culture, website pain points and future development ideas. The research was done entirely in-house through stakeholder interviews, surveys and data validation.


A Website, No Matter How Beautiful, Must Fist Be Functional

The next step was to create precise wireframes (“the perfect blueprint”) to visualize the site logic, taxonomy, user interactions, and homepage purpose.

They knew that without a well-grounded business strategy, timely calls-to-actions, and an intelligent homepage structure, the website wouldn’t stand on its own as a strong business development tool.

3D Animations

eDesign Interactive wanted to include exceptional elements to make Pop Weaver’s website stand out. From a 3D popcorn box and flying kernels to an animated popcorn-making machine, they created a truly memorable experience.

All 3D models have been created and assembled element by element, so they can animate each image, enhance it, render it, and make it come to life. These provide a truly custom and memorable approach, unmatched by any competitor in the space.

Popcorn Photo-Shoot

Pop Weaver’s website does not have a single stock image, with each visual asset created in their studio. How did it all happen? Well, they popped a lot of popcorn and had lots of fun shooting different photos and videos on different backgrounds.

Needleless to say eDesign Interactive love Pop Weaver’s popcorn. Their favorite taste: “Extra Butter”


eDesign Interactive chose carefully every word to present Pop Weaver’s wholesome products and high-quality standards—with plays on words, short teasers, and a distinctive tone of voice.

They had fun talking about the company’s philanthropic work, the festivals Pop Weaver supports, and autonomous growers.

To the Left

They chose to ignore the popular horizontal menu bar and made the bold decision to hide the menu vertically, on the viewer’s left. This freed a full screen to display a beautiful, cinematic vision of Pop Weaver.

The open space and large-scale images created a fantastic mood and presented the brand as the king that it is.

Programming and Front-End Magic

They faced a few challenges when coding the round shapes of site’s visuals, titles and navigation. It wasn’t easy to recreate the outline of Pop Weaver’s branding for certain details of the site, but in the end, the effort was well worth it.

What Else?

The website carries lots of micro-interactions, fun animations, and attention-grabbing calls-to-action. They even lit the entire site at an angle so that the light falls on specific design details to help them “pop.”

About eDesign Interactive

eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. Founded in 2004. They design dazzling websites, digital strategies, and interactive campaigns.