Digital Agency Huemor Guided Surepoint Through Rebranding
Surepoint approached Huemor on the cusp of their rebranding. Huemor’s job was to help guide them through this process aligning with their FinTech future vs their service provider past.
SurePoint Technologies is a leading provider of financial and practice management software to law firms nationwide. For more than 40 years, law firms have relied on SurePoint’s tailored enterprise software to drastically improve workflow and maximize financial performance. With a community of nearly 50,000 members, SurePoint continues to transform the legal industry by enabling law firms to unlock higher performance by freeing lawyers of administrative burdens so they can spend far more time focusing on their clients and their practice.
Surepoint (Formerly Rippe & Kingston) approached Huemor on the cusp of their re-branding. They started off as a pure service provider over 20 years ago, and since, had developed sophisticated technology to help Law Offices & Firms keep track of their operations and documents in a safe and secure way.
Huemor’s job was to help guide them through this process and establish and look and feel more aligned with their FinTech future vs their service provider past.
Unique Problems to Solve
Balancing Technical Prowess and Service
Surepoint wanted to appear as more of a tech-focused company but was concerned about diluting their focus on service-a key differentiator for them and why they became successful in the first place.
Making Complex Product Solutions Seem Simple
Surepoint’s software solves a number of technical and operational challenges for law offices. It was paramount that Huemor highlighted the key things their potential customers really cared about in a clear and concise way.
Surepoint’s homepage needed to be a place both current and prospective clients could find value. On the homepage, Huemor chose to highlight a section that announces key press releases, the Surepoint story, and key aspects of their products.
One of the bigger challenges Huemor faced was creating an aesthetic that spoke to FinTech and Lawyers. Huemor’s endpoint was a combination of illustrations and interestingly cropped lifestyle photos to strike the right balance.
This custom vertical slider allows Surepoint to focus the user on multiple aspects of their products benefit without breaking the natural scroll experience.
Recruiting top talent was a key goal for Surepoint. Their career section was designed to do more than just show available jobs. Huemor highlighted their key differentiators as an organization, employer benefits, and real testimonials from current Surepoint employees.
Surepoint’s solution section is a consolidated overview page focused on the key business challenges that their product solves.
Huemor partners with brands to create websites that communicate clearly, solve problems, are visually compelling, and earn more customers.