Crowd Adopts Animation to Take Down Scaffolding
Thomann-Hanry approached global creative and performance media agency Crowd to create a marketing campaign taking down scaffolding.
In the world of façade renovation, Thomann-Hanry is unique.
Compared to scaffolding, their process is faster, has a smaller carbon footprint, and doesn’t restrict access to a building, which can have a large financial impact. They just needed a way to communicate all this in a succinct marketing campaign.
Challenge
Thomann-Hanry is the only company in the world to use a hydraulic platform instead of scaffolding. This means they can dramatically cut down costs, time and disruption.
However, in a marketplace where scaffolding is always seen as the obvious choice, Thomann-Hanry has to work hard to shift perception and change behaviour.
Solution
Before Crowd talked about the positives of Thomann-Hanry, they needed to start a conversation about the negatives of scaffolding.
Inspired by the sculpture artist Ben Long, they created a series of striking images that used scaffolding itself to illustrate the various negatives of this tired and traditional method.
The campaign ran across LinkedIn and Instagram from 2/5/20 for a period of 100 days, and in that time, the concept still cut through the conversation around COVID-19, and delivered high levels of engagement, helping to build brand
awareness.
Awareness
- 1m+ Overall Impressions
- 77k+ Reach
- 187k+ Video Views
About Crowd
Crowd is an award-winning, global creative and performance media agency.
