Having worked in Dubai for many years, Crowd knows what a great place the Emirate is to do business. It acts as a hub for many different sectors, and with business and entertainment facilities that are second-to-none, it continues to attract the world’s biggest companies and entrepreneurs.
The Dubai FDI approached Crowd with a requirement to highlight some of the other, less-talked-about opportunities that Dubai has to offer. With programs and initiatives that provide support to numerous facets of the modern business including artificial intelligence, autonomous transport and blockchain technology.
Designed as an ongoing program, which aims to eventually provide tailored content for various business sectors, the brand had to be simple, accessible and have a global appeal.
Crowd created a bold, modern brand which could be used across all deliverables and which would appeal to FDI’s international audience of potential investors and business people. The brand uses the renowned ‘Dubai’ typeface that will already be familiar to visitors of Dubai, iconography and dynamic photography to convey the forward-looking and exciting atmosphere of Dubai as a destination for business.
Launched before Dubai royalty at the Investment week event, the brand has been used across multiple channels such as a website thedubaiadvantage.com, printed materials and even an exhibition stand for both the 2018 and 2019 Websummits in Lisbon which saw Crowd supply a VR experience for stand guests.
They have also helped the Dubai FDI with a campaign for the Chinese market delivering both a strategy and WeChat site.
Crowd is an award-winning, global creative and performance media agency.