Brave Bison Gets Festive with Gap and Katy Perry

Brave Bison‘s Greenlight paid media teams helped Gap and one of the world’s best-selling music artists, Katy Perry, to launch their exciting new 2021 Christmas campaign.

This Christmas, Gap has partnered with global pop superstar, Katy Perry. This year’s campaign celebrates the importance of love, kindness and acceptance in ALL TOGETHER NOW.

Gap shines at the intersection of culture, fashion and music, with Katy’s remix of The Beatles’ classic “All You Need Is Love”.

Their Greenlight teams have played an integral role in launching this exciting holiday campaign by developing a robust and far-reaching paid media plan, which supported Gap’s objectives.

By using a vast combination of CTV, display advertising and paid social, Brave Bison has helped to build awareness among Gap’s target audience. They have also supported in driving quality traffic to site, all while complimenting its existing OOH strategy.

Spread the love this holiday and follow along with @gap and @katyperry.

About Brave Bison

Brave Bison is a social marketing agency. From influencer marketing & branded content to paid social & channel management, they help global clients to reach their full potential.