BMW M4 Viral Ad: Ultimate Racetrack
BMW M4 takes a spin on the world’s most insane racetrack, an aircraft carrier.
With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as it teeters on the edge of this floating race track.
Andrew Simon, CCO of BMW’s agency Cundari says;
We know there is debate and we encourage that. One thing that is for sure is that the M4′s dynamic performance on the Ultimate Racetrack is thrilling viewers all around the world and for that, we’re thrilled!
Regardless of how much of this film is real versus digital doesn’t matter as it is truly epic. The sounds, the focus shots, the panning, and the driving maneuvers are all top shelf.
