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The Effectiveness of Case Studies on Agency Websites
Case studies offer agencies the opportunity to highlight their success stories. By featuring work on your website, you’re able to demonstrate the process and results achieved –– from developing marketing strategy to achieving results. A 2018 survey conducted by the …
Top 5 Industries Most Affected by Online Reviews
Online review statistics show that online reputation management for …
7 Ways to Make Your Marketing More Effective in 2021
In forecasting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent:The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed years of global digital …
How To Create Personas For Marketing In 2021
Creating buyer personas will help you determine your marketing strategy by illuminating who the buyers are, the situations they are faced with and most important – what goals they are attempting to accomplish. What is a marketing persona? A persona …
Best Performance Marketing Agencies for Small Businesses & Startups
If you are running a startup or a small business with a limited budget, and if you want to know exactly how many impressions, clicks, leads or customers are generated, you can seek assistance from performance marketing agencies. You can …
Best Digital Marketing Courses in 2023
Best online digital marketing course providers offer digital applications that you can use to develop your skills related to the learning program. Compared to traditional learning techniques, online learning solutions are more well-rounded. In many ways, online digital courses help …
How Sales Enablement Strengthens Your Digital Marketing Investment
The line between digital marketing and sales is becoming …
What’s a Brand Story and Why Does Your Business Need It
Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on …
Check Out The Priceless Digital Marketing Strategies of Mastercard
Instead of creating campaigns, we want to sustain momentum around moments of truth.Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. …
Inspiring Digital Agency Tagline and Slogan Examples
A digital agency is like a muse for brands. So, what can they do to make an unforgettable first impression with their taglines and slogans? The taglines and slogans of digital agencies tell us a lot about their visions and …
A Simple Guide to Design Thinking for Marketers
Finding and implementing new solutions can feel like an intimidating amount of time and resources. Design thinking has appeared as a solution to this challenge and has become extremely popular in the last several years as an approach to business …
The Key To Marketing In China: Cultural Sensitivity
China, the world’s second largest economy by nominal GDP, is one of the most sought-after markets for overseas businesses. To expand into this lucrative market, brands need to develop an understanding of Chinese culture to both empower their marketing campaigns …
