The Growth Mapper SWST Test
The So What, So That Test (SWST) from our Growth Mapper framework is an exercise that helps you define your business value to customers and potential clients by identifying what problem(s) they face, how it affects them negatively/positively (So What), …
8 Cool Lead Generation Hacks For Digital Agencies
As a digital agency owner, you can’t simply hire a sales team and sit back. Being a marketing specialist, an agency must publicize itself well. Before you help your clients, you must prove you’re good. The agency business is ever-more …
How to Start Growth Mapping With Customer Profiling
There are many ways to grow your business, but Zest Digital has found Growth Mapping to be the most effective. This process will help businesses to identify and categorize different types of customers based on their individual needs and preferences …
Best 8 CRM Software for Real Estate Industry
Real estate agents or realtors need a solution to manage their leads and transactions, track listings, organize their clients to build strong relationships, automate their marketing activities and much more. That’s why real estate CRM becomes vital for real estate …
Growing Revenue Using Sales Interactions
The first step to business growth is understanding its current state. In order for a company to grow, it needs to know what they are currently doing and why their product or service matters. The Growth Mapping framework allows businesses …
Best CRM for Consultants & Consulting Bussiness
If you are a consultant team or an independent consultant looking for CRM software for a consulting business, you are at the right address! We have taken a closer look at each of the CRMs to make your job easier. …
Gamification in Digital Marketing: Benefits & Examples
Have you ever posted on your brand’s social media account, only to be met with a void? No engagement or reach. It turns out; this is the reality of many brands nowadays. Why? Well, there is just too much noise …
12 Best Chrome Extensions for Digital Marketers in 2023
The pace of digital marketing continues to increase. With more content, data, tools, and channels at our disposal, it’s hard to keep up with everything that’s available. And the amount of time we spend sitting at our desks on a …
Best Boutique Digital Agencies With Great Case Studies
Agencies working for a certain sector and providing special specific services to brands operating in a particular sector are defined as boutique agencies. Boutique digital marketing agencies are smaller-scale agencies than other large ones that focus specifically on digital marketing. …
How to Create an Integrated Marketing Calendar
Marketing has a unique way of making things overly complicated. So many channels, so many messages, so much data to track, so many target markets to push into, and so many people to keep up to date. Over the years …
The Age of Authenticity: Brands, It’s Time to Be Real with Your Audience
Authenticity is a growing key factor in successful digital marketing strategies. In this blog, we look deeply at the importance of “authenticity,” and why it is so important to us and our audiences, especially when it comes to digital marketing. …
4 Critical Tips for Rebranding Your Business
Rebranding is necessary for keeping your business afloat. It allows you to keep your business current and reinvent your image so your brand can resonate with your audience. Brands lose steam over time, so it’s important that you put on …