whatsapp icon

Beyond Won The San Francisco Design Week Award For Their Flavors Hook Kids Project

Beyond, being extra proud to announce that their work on Flavors Hook Kids was honored at this year’s San Francisco Design Week Awards!

The site that Beyond designed and built was selected as a winner in the category of Civic Design for the “…ground-breaking design and commitment to thought leadership in meeting the needs of a positive future for society.”

Flavors Hook Kids was the agency’s strategic response to California Tobacco Control Program’s ask: build a digital presence (alongside their ad campaign) to inform, inspire, and activate concerned parents, and others, about the tobacco industry’s deceptive marketing targeted at kids. They built an easy-to-digest site that rang an alarm and armed parents with the information they needed to understand the dangers their kids face.

flavors-hook-kids-beyond

california-tobacco-control-program-design-beyond-kids

Beyond also provided clear paths to activism, resulting in over 6K letters of concern being sent to government officials, 1K requests to join a local coalition, and over 17K guide downloads to help parents identify e-cigarette use with their kids.

San Francisco Design Week Awards is an international design competition that celebrates and recognizes exemplary work in all fields of design, including architecture, interior design, industrial design, communication design, and user experience design.

The theme of the year is, “Where Innovation Meets Social Responsibility”.


About Beyond

Beyond is a design company based in London, New York, San Francisco and Austin. This is a product of BIRD, Beyond’s Innovation, Research and Development programme born out of a desire to harness the creative ideas flying around our studios.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Agency News

BYND Talks: How Technology Is Transforming The Employee Experience

Advances in technology are forcing unprecedented disruption in our workforce. Concerns ...

news | Agency News

Beyond Launches Digital Product To Reduce Bias In Applicant Screening

antibias receives honorable mention at Fast Company’s 2019 World Changing Ideas ...

news | Awards

Beyond Wins ‘Best in Class’ Interactive Media Award For Build With Google Cloud

Beyond’s work for Build with Google Cloud earned a total of ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT