local seo tools

Best Local SEO Tools for Small Businesses and Startups in 2022

Local SEO tools are incredibly important for businesses to track, measure, and analyze their general SEO efforts. Especially if you are a small business or a startup that relies on the business of local customers, you must learn more about search optimization.

Here is the first thing to keep in mind: Local SEO is a crucial part of your overall SEO strategy and there are various tools that will help you.

You can find lots of local SEO audit tools that you can implement to optimize your content using local SEO keyword tools. If you are operating from several locations, you should also check local SEO for multiple locations to learn about key strategies for your business.

Here we list the best local SEO tools for you to find out the best SEO tools for local businesses. Some of them offer free services or trials for small business owners who cannot afford higher SEO services.

Moz Local

moz local seo

Moz Local helps you get the most out of your online presence. It is a primary local listing management tool that offers its users quick and easy location management. Moz Local maximizes your reach by sending accurate listings to the major aggregators, search engines, and apps that matter most to your customers.

You can save your time with Moz Local making quick edits across the board when your business data is updated and preventing repeated work. As to pricing, its basic plan costs $129 a year.

SE Ranking

se ranking local seo tools

If you are looking for a local SEO ranking tool for your business, SE Ranking is one of the best options. It provides SEO analysis and promotion you need on-board. For business owners and digital agencies, SE Ranking offers 100% accurate location tracking, in-depth website analysis, marketing plans, keyword suggestion tool, and powerful reporting tool.

It costs between $39 and $189 with different plans for various needs of businesses and enterprises.

Bright Local

brightlocal local seo tools

The all-in-one local marketing platform, Bright Local, makes local marketing simple with its excellent features and solutions. You can get the full picture of your digital marketing and social media performance as well as understand which marketing channels are working best.

Bright Local also enables you to compare rankings against your competitors on major search engines. If you want to try this experience, you can get a 14-day free trial before making a payment.


serpstat local seo tools

Serpstat is one of the free local SEO tools providing various services, especially for small businesses. Serpstat’s data is offered for free, and you can subscribe to any plan based on your needs if you need more limits.

You can find keyword research, search analytics, competitor research, on-page audit and much more in Serpstat. Among many local SEO tools, Serpstat is one of the best in tracking competitors and improving your content.

Neil Patel

neil patel local seo tools

Learn how you can outrank your competitors! Neil Patel claims that it outperforms other local SEO tools by getting more traffic with a handful of tactics.

You just write your competitor to outrank, and their experts analyze and show you why your competitors rank so high and how you can outperform them. As to pricing, they have a plan of $89 a month besides 7-day free trial.


ahrefs for local seo

With its intuitive design, reliable data, and innovative features, Ahrefs helps businesses or startups analyze the competitors’ search traffic and uncover the keywords they rank for. It also offers a detailed backlink profile for any website. It enhances your local SEO strategy by allowing you to see who is linking to your site and how powerful your backlinks are.

The main features provided by Ahrefs are keyword, backlink, and content research as well as competitive analysis and rank tracking. By being powered by170 million root domains, they emphasize that they provide the best and the complete data.



Yext is another excellent local SEO ranking tool if you are a local business that needs to boost brand awareness, drive traffic, and increase sales. Trusted by leading companies around the world, Yext helps you increase digital performance, improve operational efficiency, and enhance the consumer experience.

Apart from other local SEO tools in the marketplace, Yext offers an automated local listing management tool allowing you to get your listing data populated.



Through data-driven local search technologies and solutions, Advicelocal helps businesses to accelerate the visibility of their business’ location information on top search engines, apps, and social networks.

If you want to experience Advicelocal as a data aggregator or data accelerator, you can contact their team. They do not have any pricing information on their website, but they claim that they ask for a small price for incredible results.



Whitespark is one of the best local SEO tools for small businesses through several services, including building citations, earning reviews, building high-quality backlinks, and tracking rankings. It helps businesses and agencies improve their rankings and also get new customers by managing their local search.

Whitespark’s Local Citation Finder is the most famous tool used by lots of businesses and agencies. It helps you quickly find the key citations your competitors have that you need and improve your local ranking factors.

Another popular tool offered by Whitespark is Reputation Builder that makes it easy for your customers to review your business on popular platforms. In this way, you have an opportunity to reach more customers and get more business through the door.


Similar to Whitepark’s Reputation Builder tool, Reviewtrackers grows your online presence by requesting and responding to reviews on your business to help you drive more revenue. To build credibility and increase your rankings, Reviewtrackers requests reviews from your customers, responds to them and shows customer care that will boost your local SEO rankings and increase customer acquisition.

They offer several plans with different pricing according to your needs. You can also request a demo to see what they can do for your business.

If you are a small business or a startup, implementing a local SEO tool is essential to follow your SEO strategies and to see whether they work for your business. You can get the relevant traffic to your website, increase your visibility, win customers, and increase your revenue when working with the best local SEO tool for your business.

If you want to learn more about how to get noticed in search results, you also need to take a look at some basics and strategies recommended for SEO for small businesses.