Alex Chan

Reddit: The self-proclaimed ‘Front Page of the Internet’ could be the new marketing platform your brand needs. Often overlooked by marketers due to the infamous hostility towards advertising by users, Reddit could be digital marketing’s final frontier. The platform is, however, slowly becoming more accepting towards advertising — especially if it is done in a …

With every client we have, our goal is the same: To help them succeed. Often, that comes with a full digital marketing package, part of which is dedicated to paid advertising campaigns. More and more, clients of ours are seeing gains and profits from our paid advertising campaign strategies and this isn’t something only our …

Constant work, no sleep, never shutting off? The idea that a continuous state of work means you will get more work done is flawed. It can be traced back to the principles of the Industrial Revolution: More production = more product. When applying these principles to humans at best it’s misguided and at worst, damaging. …

Event marketing can be the difference between a sell-out show and a flop. And when creating your event marketing strategy, the one, most important thing to keep in mind is to know your audience. Customizing your marketing strategy to reflect your target audience yields higher ticket sales. Your copy, content, imagery, tactics, and your posting …

Brands need video content marketing; any marketer can tell you that. And, video marketing needs a strategy to be successful – without one, you’re wasting time and money. Video content has risen in popularity with audiences everywhere; the use of video on a landing page can increase conversions by 86%. And it’s especially effective with …

When anyone can become “Instagram famous” for $50, it’s time to ask ourselves, who really cares about follower numbers? As a digital marketing agency, vanity metrics like follower counts and photo likes mean less and less to us every day. We’ll tell you why. Brands use Instagram to create various advertising strategies. However, even Instagram …

Hint: Restaurant marketing is more than good food photos. We’ve already touched on the importance of telling the story of a dish, the onslaught of #FoodPornFatigue, and the benefits of long-form video content for restaurants. Your audience is smart. By now you know blatant advertising only goes so far. But, not to fear. You can …

Facebook is continually updating its advertising features. Along with improvements and new integrations with Instagram, they get most of the attention in the world of social media advertising. Meanwhile, LinkedIn has been building up its advertising platform, albeit with less fanfare than Facebook and Instagram. LinkedIn has been building up their advertising platform, albeit with less fanfare than Facebook and Instagram. …

Storytelling Instead of #FoodPorn for Restaurant Video Content Marketing There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on TV, Netflix, YouTube, …

By 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video It’s no surprise that video’s popularity continues to grow thanks to mobile tech and apps advancing its delivery and consumption, along with giants like Facebook and Google actively pushing it. Most …