Alex Chan

By 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video It’s no surprise that video’s popularity continues to grow thanks to mobile tech and apps advancing its delivery and consumption, along with giants like Facebook and Google actively pushing it. Most …

Instagram’s popularity continues to grow exponentially, with 700 million active users in June 2017 up to a staggering 1 billion in June 2018. 2018 was a stellar year for Instagram, which made several moves to be more appealing to both users and brands. Except for one end-of-the-year fail, where a test letting users tap through …

From an e-commerce perspective, Christmas and the winter holidays get more competitive each year. From Black Friday and Cyber Monday now lasting a week (or two), to Christmas sales and promotions running all December and into January. Compared to Google Adwords and more traditional paid banner ads, Facebook and Instagram ads have seen more updates …

With most of the hype these days focused on influencer and content marketing, it feels like traditional paid advertising doesn’t get enough love. While considered “traditional”, the advancements in Facebook and Google ads over the last few years have kept these options as viable as ever. Online ads face challenges like ad blockers and user …

Whether you’re a fan or not, the vertical video trend will only keep growing. In the fast-paced, fragmented way we consume content, turning a phone sideways or holding it with both hands isn’t worth it (people hold their phones vertically 94% of the time). You watch videos to occupy the space when you’re not mentally …