The new world is digital! There is no doubt that in 2020 taking your business online is not just a choice, but a necessity. However, building an online presence is more than just creating a platform that consumers can visit. In order to grow your business, you need to do things right.
So, what does it take to get noticed on the internet? Certainly, details differ from business to business. Some ventures may want to focus on straight conversions, while others may be offering information and education opportunities. Whatever your goal is, it won’t mean a thing if no one can find you online. Here are a few good tips on building a strong web presence.
1. Build a captivating website
Every business needs a website. Even if you are active on social media, your popularity won’t make you any money if you don’t have a five-star website to direct your sales towards.
A great website should be user-friendly, aesthetically pleasing, and well-suited to driving conversions. Using a qualified web developer will ensure that you create a platform that will grab the attention of the consumers that are funnelled into it. CMS, SEO, eCommerce and more can help your website perform at its best. Plus, great design is a must-have across all of your branded content.
2. Create a social media strategy
Getting your business online is the first step to create a presence on the internet. But simply being active on platforms doesn’t cut it. Gone are the days of same-day posting and getting your summer intern to manage your social accounts. In these modern times, you need to plan ahead if you’re going to get ahead.
Creating a strong, clear, and visually enticing social media strategy is the best way to align your business goals with your online presence. There are a lot of nuances to a social strategy that includes posting times, SEO, content calendars, and more. Hiring a trusted agency will help you navigate the new world of social media and get you and your business at the top of everyone’s feed.
3. Media production
Most social platforms are media-forward, including Instagram, Facebook, TikTok, and LinkedIn. Even Twitter accounts benefit from a strong visual strategy; so make sure that you don’t forget this step.
Even if your goal is to direct traffic to your website, then you need to make sure that you have an enticing landing page for consumers, and the best way is to use great visual media. Strong video, photo, and graphic design content is the best way to grab attention and get people into your marketing funnel. Not a media maestro? Hire a professional team! There’s never any shame in the game of delegation.
4. Paid ads
Using the internet for advertising has opened up many new possibilities in marketing. Having an online presence is the first step in spreading the word of your product or business, but utilizing a paid advertising strategy can grow your visibility exponentially.
Paid ads bring fast results that organic growth can no longer match. Online ads are not as expensive as traditional print, TV, or radio ads, which makes them an affordable and worthwhile option for businesses. In addition, using paid ads also enables you to easily market across platforms with simple integration methods. Check out this blog for more in-depth tips on paid ad strategies.
SEO stands for Search Engine Optimization and it helps your business rank high in search engine results. These days, when consumers are trying to find businesses or products, they almost always turn to the internet for help.
Everyone wants their business to be the top search result and to attract the most relevant customers. The best way to do this is by harnessing the power of SEO. Building a strong SEO strategy will make your website perform better in searches as well as ensure that you are hitting your target market. SEO is a constantly changing landscape, so make sure you stay up to date with the latest updates.
Tips to remember
Every business model is unique and your online strategy should be tailored to your specific needs. That means that you don’t need to over-complicate things. Make sure that your website is simple, productive, and user-friendly. Pick platforms that are appropriate for your business goals and deliver strong, clear media that aligns with your brand tonality.
If you need professional help, you can reach out to AntiSocial Media Solutions, a digital agency that is adept at creating strong brand identities and digital marketing services.