Aumcore Created an SEO Strategy to Improve Brand Awareness of Knorr
Aumcore created a successful SEO strategy for the digital brand awareness of Knorr, and their creative writing team proceeded with digital content to expand their brand popularity.
A hot 300% increase of global organic traffic with SEO results as tasty as they sound.
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A tasty tradition since 1838, Knorr® has been an integral part of family dinners with their wide range of bouillons, soups, seasonings, sauces, soupy snacks, ready-made meals, and more.
They believe that good food matters, and adds untold pleasure to people’s lives, and that everyday meals can be as magical as special occasions. Knorr® also provides dinner ideas, great recipes, and cooking tips for the convenience of every home chef.
Though the Knorr® name is distinctly recognized by shoppers around the world, Google just wasn’t picking up on it. Knorr® began to seek solutions to improve their organic search ranking on several non-branded consumer terms.
Looking for proven success in the SEO optimization industry, Knorr came to them with the challenge of optimizing their site to open their kitchen doors to the many people in search of dinner solutions.
Solution
Specializing in search engine optimization (SEO), Aumcore knew there was a lot they could bring to the table. They began to analyze the US culinary search landscape to gain an insight into existing markets and the needs of the consumers –mincing their plan to deliver delicious results.
Partnered together to deliver, they worked closely with the parent company Unilever to achieve the goals and ensure the content was conveyed consistently and accurately throughout the search results.
Aumcore optimized content throughout their site. And as a part of their link-building strategy, their creative writing team cooked up a rich blend of digital content.
The improved website was released across the internet to enhance link popularity and trackback to the Knorr site, including social presence and an optimized external presence providing backlinks to the site.
Results
The proof is in the pudding, and it was time to present the results. Leveraging the Aumcore team’s prowess of SEO strategy and implementation, they were able to achieve the top organic position for five core search terms closely related to the needs of Knorr’s customer base.
Not only did Aumcore meet their goals, but they also rendered excellence – shifting Knorr to the first page of Google results for an additional 25 consumer search terms, making Knorr® a fire of SEO optimization.
With a strong presence amidst their consumers, Knorr® traffic soared a staggering 250% growth in US organic traffic, and a 300% increase in global organic traffic, exceeding all expectations and paving the path for delivering tantalizing recipes, cooking tips, and goods to the waiting arms of home chefs around the world. If you can’t take the heat – get out of the kitchen.
About Aumcore
Aumcore is immersed in brands, focused on strategy and driven by results.
The world has gone digital, and they with it. Their team of Strategic Thinkers, Content Creators, and Innovative Technologists are so fully integrated into the latest innovations and technology, that Digital is their native language.
Aumcore becomes fully immersed in their client’s business and industry, acquiring the same vision to accomplish goals together.
