As voice search becomes increasingly popular with smartphones and smart speakers becoming more common, voice is becoming the new keyboard. From Apple’s Siri to Amazon’s Alexa and Google’s Google Assistant, more and more users are connecting to the internet via speech.
Let’s start with some facts and figures to get an idea of the voice search industry. As of January 2019, more than 40 million Americans have brought a smart speaker into their homes; Amazon’s Alexa series encompasses over 70% of these devices. Even more impressive is Google’s announcement that over 20% of the 1.2 trillion searches conducted on the search engine every year are accomplished through voice.
Voice search has become a prominent search method for users because of the increased voice capabilities devices have and the hands-free benefits it entails. Users can search for something without the messy business of pulling their phones out of their pockets and typing or having to stop working on whatever household chores are currently keeping their hands tied.
Voice search gives users the freedom to lead their day as they please while still having access to information. This is exactly why Aumcore has decided to help brands connect with their target audiences through comprehensive Voice Search Solutions that guarantee results.
For example, Davis & Company, pioneers in employee communication with over 30 years of experience, sought to improve their digital presence with Aumcore. The team at Davis & Co. wanted to properly convey and express their brand identity digitally so they could attract new and prospective clients. Aumcore’s one-stop-shop for SEO is what initially intrigued them, but it was Aumcore’s follow-up research, website audit, and analysis of their digital presence that led them to inquire about their Voice Search Solutions as well.
For a comprehensive and well-rounded solution to their needs, Aumcore implemented an SEO and PPC strategy for their business that included a large voice search optimization component. As a top Digital Marketing Agency in NYC, the Aumcore team decided to go above and beyond to ensure Davis & Co. would be pleased post-optimization.
Leveraging their in-house technical experts, Aumcore provided them with best practice documents that demonstrated how they could keep on top of changing trends and make the most of them.
The results were staggering:
● A 38% increase in total traffic.
● A 25% increase in US traffic.
● A 295% increase in social traffic.
● And a 52% increase in organic traffic that not only met their goals but exceeded all expectations.
Aumcore’s mission and vision behind launching Voice Search Solutions and providing voice search optimization are to help their clients connect with their target consumers over the internet. If they’re searching with their voice, they want to make sure you can capture them with it as well.
Aumcore also want to empower brands by providing them with the tools and best practices they need for the long-haul, guaranteeing that even when Aumcore has completed the project and the client is happy, they still have a little something to further grow their business and remember them by.
Aumcore is a globally integrated multidisciplinary digital marketing agency based in NY with an efficient team of Strategic Thinkers, Client-Centric Managers, Creators of Content and Innovative Technologists. Aumcore speaks “digital natively” and offer complete 360° marketing solutions with a high level of experience in multiple industries (for B2B and DTC business models), including Healthcare, Consumer Products, Finance, Manufacturing, Technology, Start-Ups, and many others.
Their staff speaks over 10 languages and they are supported by their partners from their offices in six continents – leveraging best practices learned from across their diverse experience in industries around the globe. Let them engage with you with measurable results in Brand Strategy, Creative Services, eCommerce, SEO, SEM, Social Media, Blogger Engagement, Product Launch, and Campaigns.
Derived from the core of Aumcore’s unique approach using “AumThink” where collaborative ideation begins, Aum (or Om) is a universal symbol of ultimate consciousness. For them, it is not just a meditative sound or a symbol. It drives their passion.
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